Embrace your desires
The Covet Collection
With the season of transformation upon us, The Covet Collection empowers us to explore our natural beauty and express ourselves unapologetically.
Remaking everyday routines into rituals
If you’re anything like us, you don’t buy into the notion of beauty for beauty’s sake. You’re already confident in who you are and what you stand for—makeup is just an expression of that. An act of self-love. A ritual of intention. And we happen to think the more intentional we are about what’s in our makeup kits, the more consciously we’ll buy. And the more consciously we buy, the more sustainable our future. Will you join us?
Your perfect base
It started with everyday rituals
With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.
Empty, clean, mail, repeat
We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.