Where skincare meets makeup

Refresh your rituals with skin-first essentials

Remaking everyday routines into rituals

If you’re anything like us, you don’t buy into the notion of beauty for beauty’s sake. You’re already confident in who you are and what you stand for—makeup is just an expression of that. An act of self-love. A ritual of intention. And we happen to think the more intentional we are about what’s in our makeup kits, the more consciously we’ll buy. And the more consciously we buy, the more sustainable our future. Will you join us?

Eyes

High-performing pigments

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Best Seller
EyeLine PencilElate Black eyeliner, pencil eyeliner, black eyebrow pencil, vegan and cruelty free beauty +caption_Sharon is wearing Onyx #shade_Onyx_|_Matte_Black
EyeLine Pencil

Multi-Tasking Eyeliner

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EyeColour Pencilvegan and cruelty free cream eyeshadow, eyeshadow pencil, metallic, highlighter +caption_David is wearing Merit #shade_Merit_|_Copper_Rose
EyeColour Pencil

Multi-Use Eye Pencil

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Pressed EyeColourVegan and cruelty free beauty, eyeshadow, smokey eye, neutral eyeshadow +caption_Marina is wearing Beloved  #shade_Beloved_|_Soft_Warm_Brown
Pressed EyeColour

High-Performance Eye Colour

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Best Seller
Essential Mascaravegan and cruelty free waterproof mascara +caption_Angela is wearing black mascara #shade_Black_|_True_Black
Essential Mascara

Water-Resistant Mascara

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Liquid EyeLine#shade_Origin_|_Matte_Black
Liquid EyeLine

Water-Resistant Liquid Eyeliner

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Best Seller
Brow BalmVegan and cruelty free eyebrow pencil, brow gel, elate brow balm, refillable makeup +caption_Amanda is wearing Suede #shade_Suede_|_Neutral_Taupe
Brow Balm

Brow Pomade

About Elate

It started with everyday rituals

With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.

The Elate Standard


Ethical ingredients

All of our ingredients are vegan and cruelty-free. We follow the EU standards for safety (the most stringent on the planet) and source our ingredients from fair-trade and ethical sources.

Sustainable packaging

Over 75% of our packaging is reusable, recyclable or plantable—and we’re working on the other 25%. Our vision: To create a world without single-use cosmetics packaging.

Responsible marketing

We believe beauty is inclusive. By representing diversity in our marketing, we can empower beauty in all its shapes and shades, enhancing confidence and reducing overconsumption.

Recycling Program

Empty, clean, mail, repeat

We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.

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