Meet the Creative Series: Monique Gray Smith
As far back as I can remember - I loved stories. Hearing them, reading them, telling them. The ability to share joy and sorrow, transfer knowledge and entertain - I knew that I had to learn more about my friend Monique's process. Her writing is a daily staple in my house, and hopefully it will be yours as well.
Meet the Creative Series: Assetou
As an entrepreneur myself, Assetou's story deeply resonates with me. The ability to create something out of nothing - take and idea and bring it to life - it's so incredibly inspiring. Read on to learn about Assetou's creative process, and the company she is building.
capsule beauty
Spring Capsule Beauty Favourites
Looking to revamp your beauty routine this spring with minimalistic and eco-friendly products? Here are five of our go-to products to incorporate into your minimalistic beauty ritual for a fresh and radiant Spring look.
Meet the Creative Series: Sherrice Kirby
I am so fortunate that my friend, Sherrice invited me into her space to see her process, and speak to her deepest emotions when she is painting. Read on to learn about Sherrice's creative journey.
Meet the Creative Series: Desiree Webb
Hello, fellow creatives! I am an inherently curious person, and as part of my own creative journey, I wanted to find out what other people in creative fields think about creativity. Not just in relation to what they do, but living a creative life. In this series, we explore what it means to be human and create what you want to see in the world.
The Create Collection - Inspired by you.
This season for our 'Role Model' series I hope you feel inspired to think about how creativity weaves into your everyday, and how it can bring you peace, solace and joy.
People and Planet Report.
March is B CORP month, the perfect time to reflect and re-align ourselves with our goal of going beyond beauty to create a positive impact in the industry. This month, we are looking back at what we have accomplished so that we can look forward to an even more sustainable future ahead.
Support Local, Shop Sustainable.
We have the power to make educated shopping decisions that help protect the planet. While shopping for your Elate favourites online offers convenience and ease, shopping at retail partners in-store can actually be more sustainable.
2022 In review - Elate's top 5 moments
As 2023 unfolds in front of us at Elate, we’re taking a moment to look back at the most delightful moments, and products of 2022 —from our Brand Refresh (hello square pans) to earning carbon-neutral status!
40+ Beauty Rituals with Kristen Arnett
In my opinion, we are desperately in need of a conscious conversationabout aging matters to move beyond the long-engrained idea that weshould fight aging at all costs.
There’s no denying it, you are aging right now.Your face will change as you age.
Your beauty routine has room to shift and evolve.
Elate Holiday Self Care Gift Guide
‘Tis the season to think about care- for yourself and others. This season, we encourage you to give gifts that spark moments of self love each day. The gift of slow beauty, the gift of time for you or someone you love.
Thank you for supporting our family owned business!
Elate began as a wild idea that makeup could be a tool of empowerment. That by creating vegan and cruelty free products with responsible marketing and sustainable practices, we could encourage people to buy less, but better.
autumn
Autumn Essentials from Sustainable Brands
As the seasons transition and we retreat indoors to enjoy a good book and a cup of tea, we may feel inclined to bring more items into our daily rituals. As a ritual-focused company with sustainability at the heart of everything we do, we wanted to share some of our seasonal essentials with you from B CORP-certified brands we love.
beauty
Capsule Beauty: What It Is & Why It’s The Sustainable Beauty Solution We Need
Capsule beauty draws on minimalist, essentialist ideals to pare down one’s beauty routine to its most essential steps and products. It seeks to clear out our over-cluttered cosmetics bags and bathroom vanities and stop saturating our skin with more than it needs—and in doing so, reduce the beauty industry’s environmental impact.
Plastic Free July - Support Sustainable
We believe that every sustainable switch, no matter how small, makes a positive impact. By supporting eco-conscious brands like the ones below, you can help reduce your personal plastic consumption all year round.
The Summer beauty trend you should try based on your zodiac
A new season is upon us. Discover the beauty trend you should adopt this summer based on your zodiac sign.
The Next Step in Elate's Sustainability Journey
Sustainability is not a destination. It’s a journey. The next phase in our journey features several sustainable packaging innovations we know you'll love. Thanks for joining us as we grow and evolve.
cruelty free
5 products to up your self-care game
To help you achieve both definitions of sustainable self-care, we’ve curated a list of 5 vegan and cruelty-free products to inspire your own rituals. Keeping in mind - self care does not have to cost anything.
beauty oil
Smoothe, soothe and nourish - How Golden Hour Ingredients work with your skin.
What makes Golden Hour the best part of your day? This nourishing blend of oils and 24 karat gold is the holy grail product for healthy, glowing skin.
2022
Your 2022 Horoscope Predictions
I don’t know about you, but 2021 for me was a bit… hectic. Thankfully, the stars are saying there are a lot of great moments (in beauty and in our personal lives!) to look forward to in 2022. Here is what may be in store for you depending on your sun sign.
capsule beauty
Finding your Perfect Lip Shade
Have you ever opened your beauty bag to find a bunch of lipsticks you have not finished? Or do you struggle to find one that you like enough to purchase? Let's find the right shade for you!
lips
How we create a Lip Pencil Collection
How is an Elate Makeup Collection created, you ask? A lot of imagination, paired with research, testing and passion. The creative process always starts from the same place. You.
Amplify Initiative
From Clean Cosmetics, to Simply Elate
Elate has grown up a lot since 2014. We have seen lots of changes within the industry and this is a nod to that evolution. While our values haven’t changed, we have become more clear on where we want to go.
2021: Year in Review
At Elate, we take creating sustainable makeup collections to new heights. In 2021, we focused on discovering new ways to add joy to your rituals while complementing your low waste journey.
capsule palette
3 Steps to Simplifying your Beauty Rituals
Not sure how to create your perfect palette? We’ve made that simple too with our Capsule Beauty Quiz. Don’t worry, it’s the best kind of quiz to help you discover your personal beauty style, pared down and simplified.
Environmental Impact
We are sustainability champions!
"“Winning the Sustainability Champion Beacon Award was an incredible moment to witness! Elate Cosmetics' commitment to sustainable and ethical production is nothing like I've ever seen in the beauty industry."
elate team
The Joy of Work: Values and Alignment at Elate Beauty
Elate culture is made up of our core values of kindness, community, integrity, and curiosity. Oh, and a little joy. When we come together to create beautiful and sustainable cruelty-free cosmetics, we bring these values to the table and ensure they are sewn into the fabric of our creative processes.
About Elate
It started with everyday rituals
With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.