cruelty free
5 products to up your self-care game
To help you achieve both definitions of sustainable self-care, we’ve curated a list of 5 vegan and cruelty-free products to inspire your own rituals. Keeping in mind - self care does not have to cost anything.
beauty oil
Smoothe, soothe and nourish - How Golden Hour Ingredients work with your skin.
What makes Golden Hour the best part of your day? This nourishing blend of oils and 24 karat gold is the holy grail product for healthy, glowing skin.
2022
Your 2022 Horoscope Predictions
I don’t know about you, but 2021 for me was a bit… hectic. Thankfully, the stars are saying there are a lot of great moments (in beauty and in our personal lives!) to look forward to in 2022. Here is what may be in store for you depending on your sun sign.
capsule beauty
Finding your Perfect Lip Shade
Have you ever opened your beauty bag to find a bunch of lipsticks you have not finished? Or do you struggle to find one that you like enough to purchase? Let's find the right shade for you!
lips
How we create a Lip Pencil Collection
How is an Elate Makeup Collection created, you ask? A lot of imagination, paired with research, testing and passion. The creative process always starts from the same place. You.
Amplify Initiative
From Clean Cosmetics, to Simply Elate
Elate has grown up a lot since 2014. We have seen lots of changes within the industry and this is a nod to that evolution. While our values haven’t changed, we have become more clear on where we want to go.
2021: Year in Review
At Elate, we take creating sustainable makeup collections to new heights. In 2021, we focused on discovering new ways to add joy to your rituals while complementing your low waste journey.
capsule palette
3 Steps to Simplifying your Beauty Rituals
Not sure how to create your perfect palette? We’ve made that simple too with our Capsule Beauty Quiz. Don’t worry, it’s the best kind of quiz to help you discover your personal beauty style, pared down and simplified.
Environmental Impact
We are sustainability champions!
"“Winning the Sustainability Champion Beacon Award was an incredible moment to witness! Elate Cosmetics' commitment to sustainable and ethical production is nothing like I've ever seen in the beauty industry."
elate team
The Joy of Work: Values and Alignment at Elate Beauty
Elate culture is made up of our core values of kindness, community, integrity, and curiosity. Oh, and a little joy. When we come together to create beautiful and sustainable cruelty-free cosmetics, we bring these values to the table and ensure they are sewn into the fabric of our creative processes.
Environmental Impact
Biodegradable vs Compostable
A large part of our decision making processes are about the lifecycle of our products. We think about biodegradable packaging and try to find ways of making makeup products that you can feel good about, but also products that don’t undermine our values.
capsule beauty
Finding the Best Sustainable Eyeshadow
Finding a sustainable eyeshadow for your beauty rituals is easy when you have a few helpful tips to get started. Here are 3 tips for finding the best sustainable eyeshadow for you.
packaging
There is no such thing as zero waste
The truth is, we’re not quite at a place of ‘zero waste’, yet. Even with the rise of low waste packaging and low waste makeup brands, we are still contributing to waste production. This is because products have to go somewhere at the end of their use.
2021
How to Clean Makeup Brushes at Home
Caring for the beauty tools you already own is an important part of a sustainable beauty ritual. When you make an intentional effort with the things you use every day, they last longer, while removing the need to buy more items to replace them.
better balm
Protect Your Lips this Summer with new Better Balm Lip Conditioner
When the seasons transition to warmer weather, your lips may change as well. Finding a nourishing and moisturizing lip balm that heals, protects AND adds a summer-worthy colour to your beauty rituals is key!
foundation
Finding your Foundation Undertone with Elate Pro Artist Eunique Thomas
"Over the past decade the beauty industry has come a long way when it comes to really listening to consumers' needs. Companies like Elate Cosmetics, are taking more time to understand and provide their consumers with more information and options within their brand"
foundation
How to Find your Foundation Shade: Elate's Foundation Sample Kits
To find your Elate foundation, choose the foundation sample kit of your choice and your shade range from Light, Light-Medium, Medium, Medium-Deep or Deep. It’s that simple.
bamboo
Unify Collection: Refillable Loose Powder for your Natural Beauty Rituals
These multi-use and refillable loose powders finish off your natural beauty rituals with a sweep, dust, or press of a light and airy powder to feel good about.
Elate is a B-Corporation!
Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency and legal accountability, and aspire to use the power of markets to solve social and environmental problems.
cruelty free
What’s the difference between vegan and cruelty free beauty?
There can be a bit of confusion around “cruelty free” and “vegan”– both terms get used a lot. Do you know what each animal-loving term really means? Here is a quick understanding of what to look for when shopping vegan and cruelty free beauty.
ethical
Welcome to the Ethical Marketplace: Sustainably Packaged, Ethically Sourced
You can now shop from some of our favourite ethical and sustainable brands all in one place. Receive one package instead of multiples to your doorstep, helping to reduce your carbon footprint.
About Elate
It started with everyday rituals
With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.