beauty
Capsule Beauty: What It Is & Why It’s The Sustainable Beauty Solution We Need
Capsule beauty draws on minimalist, essentialist ideals to pare down one’s beauty routine to its most essential steps and products. It seeks to clear out our over-cluttered cosmetics bags and bathroom vanities and stop saturating our skin with more than it needs—and in doing so, reduce the beauty industry’s environmental impact.
2022
Your 2022 Horoscope Predictions
I don’t know about you, but 2021 for me was a bit… hectic. Thankfully, the stars are saying there are a lot of great moments (in beauty and in our personal lives!) to look forward to in 2022. Here is what may be in store for you depending on your sun sign.
capsule beauty
Finding your Perfect Lip Shade
Have you ever opened your beauty bag to find a bunch of lipsticks you have not finished? Or do you struggle to find one that you like enough to purchase? Let's find the right shade for you!
lips
How we create a Lip Pencil Collection
How is an Elate Makeup Collection created, you ask? A lot of imagination, paired with research, testing and passion. The creative process always starts from the same place. You.
capsule palette
3 Steps to Simplifying your Beauty Rituals
Not sure how to create your perfect palette? We’ve made that simple too with our Capsule Beauty Quiz. Don’t worry, it’s the best kind of quiz to help you discover your personal beauty style, pared down and simplified.
Environmental Impact
We are sustainability champions!
"“Winning the Sustainability Champion Beacon Award was an incredible moment to witness! Elate Cosmetics' commitment to sustainable and ethical production is nothing like I've ever seen in the beauty industry."
elate team
The Joy of Work: Values and Alignment at Elate Beauty
Elate culture is made up of our core values of kindness, community, integrity, and curiosity. Oh, and a little joy. When we come together to create beautiful and sustainable cruelty-free cosmetics, we bring these values to the table and ensure they are sewn into the fabric of our creative processes.
2021
How to Clean Makeup Brushes at Home
Caring for the beauty tools you already own is an important part of a sustainable beauty ritual. When you make an intentional effort with the things you use every day, they last longer, while removing the need to buy more items to replace them.
About Elate
It started with everyday rituals
With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.