What Is Conscious Beauty?
Intentional, purposeful, ritual. For many of us, putting on makeup is an automatic act, a routine. At Elate Cosmetics, we believe everyday routine becomes ritual when the action is more meaningful than the outcome. We believe true beauty is in the ritual itself. The small measures of self-care we afford ourselves daily are the seeds of self-love we plant to grow more confident, more powerful and more beautiful than we could ever imagine.
Elate is at the heart of the conscious beauty movement. We believe no animal or person should ever be harmed to make beauty products. The opposite of kindness is not cruelty, it is inattention, and we are paying attention. To the companies we partner with, the ingredients we choose and the way our products are marketed. Always with kindness, never with fear or shame. Know that you are a perfect and whole being, and that we are here to support you on your journey to a more intentional lifestyle and conscious beauty bag.
Here at Elate sustainability is crucial. All our compacts, tools, and palettes are made from bamboo, making it good for you and the environment. Unlike most timber, bamboo is a self-regenerating natural resource, meaning new shoots appear annually to ensure production continues after individual culms are harvested. This creates sustainable supplies for the wood and cellulose industries.
Not only is our makeup packaged in sustainable compacts and palettes, but every refill purchased is enclosed in our beloved seed paper. Simply wet, plant, and water!
At Elate Cosmetics we want to empower everyone to make healthy choices and use the best possible products for their daily ritual. Products that don’t compromise the health of any person, animal or the planet. With integrity and kindness, we strive for balance and aim to redefine the future of the beauty industry and help save the planet.
Putting on mascara, isn't going to change the world. But, it may change your perception of yourself, just a little, so you can. Go forth, and feel beautiful.