Shade
Contains:
Rice Bran Wax keeps your brows in place
Nourishing ingredients like Jojoba and Castor Oil
Add it to a customizable palette
Brow Pomade
Colour and define your brows with our beloved Brow Balm. A waxy, tinted pomade, Brow Balm will tame even the most unruly brows, thanks to rice bran wax. Not only is rice bran wax the secret ingredient to sculpting your brows, it’s a moisturizing antioxidant, saving you from dry, flaxy brows and environmental pollutants. It’s a win-win. Your Brow Balm will fill a quarter of our Essential Palette. Leaving room to add the rest of your beauty ritual products. Alternatively, use the packaging your product arrives in as a fully compostable compact.
















Key Ingredients
Building a sustainable future starts with transparent practices. Elate ingredients are carefully chosen for efficacy and sustainability. Our ethical supply chain means we prioritize people and the planet, and balance performance with purpose.
Organic Castor Seed Oil
Rice Bran Wax
Argan Shell Powder
Jojoba Seed Oil



Recycling program
Empty, clean, mail, repeat
We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.
FAQs
Our ingredients are about 75% organic. We strive to make our ingredients as organic as possible but will always choose fair trade over organic if we are unable to have both. It is important to us that every person involved in the making of our cosmetics is treated ethically and fairly.
We work closely with a green certified, fair trade manufacturer in China - where the bamboo is water processed and never chemically treated.
As bamboo is more readily available within Asia, we believe it is more climate-friendly (or sustainable) to have our products assembled where it is harvested, and then shipped to us.
Our bamboo supplier was carefully selected based on their FSC Certification. The Forest Stewardship Council Certification is a rigorous process, which includes an individual assessment and yearly audits.
We use a vegan-based carnauba wax that is derived for the leaves of the Copernicia prunifera tree.
Different from the palm grown and harvested in South East Asia, this powder is extracted from the leaves of the tree and does not require the tree to be brought down. Some ingredients, such as Stearic Acid, are also palm based and are supplied by RSPO certified suppliers who are regularly audited. You can learn more about the Roundtable on Sustainable Palm Oil here.
All Elate packaging is elligible to be returned to us for proper recycling and disposal. Just clean your empty containers and send them back to us, we'll take care of the rest.
Yes, we offer sample kits of all of our foundation and concealers so that you can find the perfect shade before committing. Our sample options can be found on our Sample Kits page here, and will come packaged in recyclable/reusable aluminum tins. If you are unsure of your matching shade, we encourage you to purchase a sample size before committing to a full size product.
Customer Reviews
- Reviews
- Questions

Lasts forever
I must have bought this almost a year ago and there's still over half left. It goes on great, you only need a tiny amount and gives an all day great fill to my brows. I find most Elate products are like this-higher priced but good quality so you don't have to use so much and then they last longer in the end. I use this with the Elate brow brush.
Elate Beauty
We love a good Brow Balm, and it sounds like you do too! It's a product near and dear to our hearts, helping to keep your brows looking incredible all day. We can't wait to see you when it's time for a refill!

Best Brow Balm!
Probably my favourite Elate product - the brow balm is perfect for full, natural looking brows! I have dark hair and dark brows and the Smoke colour is perfect for me. Use it with the Elate Brow Brush to fill & then shape your brows :) It is also very long lasting - a little bit goes a long way!
Elate Beauty
Thank you for such a fantastic review, Hannah! The Brow Balm is one of our favorite products, so we're thrilled you love it as much as we do. See you when it's time to refill!

Everyday Use
As with a lot of the other customers, I use this brow balm every day!! I switched from some not so eco-friendly alternatives and really love this. Picture is a testament to my daily use lol
Elate Beauty
Thank you for your review, Anusha! We are honoured to be included in your daily beauty rituals and are so glad that our Brow Balm is so loved by you! Thank you for being a part of our community.

Holy Grail!
This is the best brow product I've ever used. I like my brows thick, but natural looking. This brow balm achieves both perfectly. I used to use a pencil, so applying with a brush took some getting used to, but Elate's brow brush is also awesome. Bonus - I can't believe how often I get complimented on my eyebrows since using this product!
Elate Beauty
Wow, what a fantastic review of our Brow Balm! Thank you so much, Sarah. We are so happy that our Brow Balm and Brow Brush are the perfect pair for your beauty rituals. Your brows must look beautiful!

The only thing I use in my brows
I tried to make eyebrow pencils, markers, etc, work for years. Then I discovered this brow balm. It gives me full, natural looking brows. Between this brow balm and the elate blush (my two daily essentials), my makeup routine takes about 1 minute. Love it.
Elate Beauty
Thank you for your review, Sarah! Our Brow Balm is definitely essential for any beauty ritual. We are so happy that it has been working so well for you! Your brows must look so stunning.