The Elate Edit

Words to Educate, Empower, and Inspire

Read along as we journey towards our mission of a world without single use cosmetic packaging

A Summer Ritual for Confidence
2025

A Summer Ritual for Confidence

Beauty that begins with intention. There’s a special kind of glow that comes from within—and this summer, we’re tapping into it with rituals that help us feel grounded, radiant, and confident in our own skin. We believe confidence isn’t something you chase. It’s something you create—through small, consistent choices that make you feel good. Here’s how we’re cultivating confidence this season: 🌞 1. Start With Stillness Before makeup, before messages—start with a moment to yourself. Whether it’s 3 deep breaths, a journal entry, or a splash of cold water, claim your space. 💧 2. Care for Your Skin Hydrated, healthy skin is always in. Our Prep Priming Serum doubles as skincare with caffeine and peptides to de-puff and brighten. Tap it in gently and say something kind to your reflection. 💄 3. Choose Colour That Lifts You Confidence looks different on everyone—maybe it’s a barely-there balm, or a bold red lip. What matters most? That you feel like you. 💫 4. Make It Yours Confidence isn’t a product, it’s a practice. Your ritual doesn’t have to look like anyone else’s. Do what feels good. That’s the secret. Closing:This summer, don’t just get ready—get rooted. Your confidence ritual begins with one small act of care.   XO Melodie

About Elate

It started with everyday rituals

With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.