beauty
Capsule Beauty: What It Is & Why It’s The Sustainable Beauty Solution We Need
Capsule beauty draws on minimalist, essentialist ideals to pare down one’s beauty routine to its most essential steps and products. It seeks to clear out our over-cluttered cosmetics bags and bathroom vanities and stop saturating our skin with more than it needs—and in doing so, reduce the beauty industry’s environmental impact.
Environmental Impact
Biodegradable vs Compostable
A large part of our decision making processes are about the lifecycle of our products. We think about biodegradable packaging and try to find ways of making makeup products that you can feel good about, but also products that don’t undermine our values.
packaging
There is no such thing as zero waste
The truth is, we’re not quite at a place of ‘zero waste’, yet. Even with the rise of low waste packaging and low waste makeup brands, we are still contributing to waste production. This is because products have to go somewhere at the end of their use.
bamboo
Unify Collection: Refillable Loose Powder for your Natural Beauty Rituals
These multi-use and refillable loose powders finish off your natural beauty rituals with a sweep, dust, or press of a light and airy powder to feel good about.
About Elate
It started with everyday rituals
With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.