Beauty that begins with intention. There’s a special kind of glow that comes from within—and this summer, we’re tapping into it with rituals that help us feel grounded, radiant, and confident in our own skin. We believe confidence isn’t something you chase. It’s something you create—through small, consistent choices that make you feel good. Here’s how we’re cultivating confidence this season: 🌞 1. Start With Stillness Before makeup, before messages—start with a moment to yourself. Whether it’s 3 deep breaths, a journal entry, or a splash of cold water, claim your space. 💧 2. Care for Your Skin Hydrated, healthy skin is always in. Our Prep Priming Serum doubles as skincare with caffeine and peptides to de-puff and brighten. Tap it in gently and say something kind to your reflection. 💄 3. Choose Colour That Lifts You Confidence looks different on everyone—maybe it’s a barely-there balm, or a bold red lip. What matters most? That you feel like you. 💫 4. Make It Yours Confidence isn’t a product, it’s a practice. Your ritual doesn’t have to look like anyone else’s. Do what feels good. That’s the secret. Closing:This summer, don’t just get ready—get rooted. Your confidence ritual begins with one small act of care.   XO Melodie

Summer 2025 Beauty Trends to Try — Based on Your Horoscope The stars have aligned — and they’re telling us that this summer is all about effortless beauty, soft color, and planet-friendly choices. From juicy lips to pastel eyes, 2025’s beauty trends are rooted in glowing skin, playful color, and sustainable swaps like refillable palettes and plastic-free packaging. To make your summer beauty routine even more magical, here’s the perfect trend to try — based on your zodiac sign. So whether you’re a bold Leo or a dreamy Pisces, your cosmic beauty forecast is here. ♈️ Aries (Mar 21–Apr 19) — Bold & Bright Eyes 2025’s pastel-and-neon hybrid eyeshadow trend is perfect for you, Aries. Make your mark with a splash of sky blue or leaf green, use as a liner or all over. Try: Lush Pressed EyeColour ♉️ Taurus (Apr 20–May 20) — Glazed, Dewy Skin You love luxury, and nothing says “luxury” like radiant, hydrated, healthy skin. This summer, it’s all about glazed donut vibes — with rich balms and serums that come in sustainable glass jars or refill pods. Try Golden Hour for a nourishing glow   ♊️ Gemini (May 21–Jun 20) — Mismatch Mani Playful Gemini, you’ll love summer’s mismatch nail art trend. Mix and match pastel polishes, gradients, or even tiny designs on each nail. Look for polish brands that ditch single-use plastic and sell glass bottles with refillable brush options. ♋️ Cancer (Jun 21–Jul 22) — Soft Flush & Creamy Glow Cancers love soft, romantic beauty — and 2025’s creamy blush and highlight trend is made for you. Choose refillable compacts or compostable tubes for a dreamy glow without the guilt. ♌️ Leo (Jul 23–Aug 22) — Gloss is Boss Big, bold, and always ready to shine — that’s Leo. This summer, juicy, high-shine lips in cherry or coral shades are everywhere. Shop planet-friendly brands that offer gloss refills instead of single-use tubes. ♍️ Virgo (Aug 23–Sep 22) — Eco-Minimalist Beauty Virgo, your polished, practical style meets its match in this summer’s “eco-minimalist” trend. Focus on a lightweight tint, brushed brows, and balmy lips — with compostable or refillable packaging that keeps things clean and sustainable. ♎️ Libra (Sep 23–Oct 22) — Blurry Lips Soft, romantic “blurry lips” are one of 2025’s chicest trends — perfect for Libra. Pick up a rosy or peachy plastic-free lipstick in a chic paper tube to keep your look (and your conscience) beautiful. ♏️ Scorpio (Oct 23–Nov 21) — Smoky, Earthy Eyes Sultry Scorpio, this is your summer to smolder with earthy smoky eyes. Warm browns, mossy greens, and deep bronzes look stunning — especially when they come in refillable, waste-free palettes. ♐️ Sagittarius (Nov 22–Dec 21) — Sunset Washes of Color Sagittarius loves a little adventure — and sunset-inspired makeup is your summer vibe. Think coral, gold, and pink hues for eyes and cheeks. Refillable single pans let you customize your palette and minimize waste. ♑️ Capricorn (Dec 22–Jan 19) — Matte & Monochrome Classic Capricorn, you shine in this year’s matte monochrome trend. Multi-use, refillable sticks in warm matte tones are perfect for eyes, lips, and cheeks — keeping your routine chic and clutter-free. ♒️ Aquarius (Jan 20–Feb 18) — Pastel Play Aquarius, your quirky creativity belongs on the pastel train this summer. Lilac lids, mint liner, and soft blush all feel fresh — and choosing cream-based, refillable formulas keeps your experimental side eco-friendly. ♓️ Pisces (Feb 19–Mar 20) — Pearlcore Glow Pisces, your dreamy vibe matches perfectly with 2025’s pearly, ocean-inspired glow trend. Sweep opalescent highlighter over cheeks, lids, and cupid’s bow. Look for glass jars or refillable tins to honor your love for the planet. 🌍 Pro Tip for All Signs: One trend everyone can get behind? Less waste, more intention. This summer, swap single-use plastics for refillable compacts, balms, and bottles. Planet-friendly beauty is the ultimate glow-up — and makes your ritual feel even more meaningful. ✨ Which trend (and refillable swap) are you trying first? Leave your sign (and your summer plans) in the comments below!

July is here, and with it comes a global invitation to reimagine our relationship with plastic. But before you go clearing out your bathroom cabinet or panic-ordering “zero waste” swaps, take a breath. At Elate, we believe in celebrating progress over perfection—because real change happens one small, intentional step at a time.

Spring is here! This season of growth is the perfect time to rethink your rituals and declutter your beauty bag. A curated capsule beauty routine not only makes it easier to find what you need, but it can also help you save money and reduce waste.

Winter 2025 Makeup Vibes As winter blankets the world in its frosty embrace, the makeup landscape is undergoing its own seasonal transformation. Winter 2025 is about embracing natural radiance, playing with icy tones, and indulging in rich, dramatic colors. Whether you’re sipping cocoa by the fire or stepping into a snowy wonderland, these trends will keep you looking effortlessly chic. Let’s explore the three must-try makeup trends for this season and how Elate Beauty’s products can help you achieve them. 1. Luminous Winter Glow This season, glowing skin is the ultimate accessory. Winter can often leave skin looking dull and dry, but the luminous look is all about hydration and radiance. Skinimalism, the trend of minimal yet effective makeup, reigns supreme, focusing on fresh, dewy skin with a natural finish. How to Achieve the Look: Start with a hydrating primer like Elate’s Prep Primer, which smooths and nourishes the skin while creating the perfect base. Opt for a lightweight foundation, such as the Elate Refresh Foundation, to even out your skin tone while maintaining a natural glow. Finish with a touch of cream highlighter on the high points of your face – think cheekbones, brow bones, and the bridge of your nose. Try the Wonder Blush Balm for a subtle, lit-from-within radiance. Pro Tip: Combine skincare with makeup by layering a hydrating serum under your foundation. This not only enhances your glow but also keeps your skin moisturized throughout the day.   2. Icy Tones with Bold Eyes Winter’s icy palette has made its way into the world of makeup. Think frosted blues, silvers, and soft mauves dominating eyelids, paired with bold, graphic liner for a modern and striking look. This trend lets you experiment with color while maintaining elegance. How to Achieve the Look: Sweep a cool-toned eyeshadow across your lids. Elate’s EyeColor in Entice is perfect for a shimmering soft pink, while Tranquil offers a soft, icy blue. Add definition with a sharp, winged liner using the Elate EyeLine Pencil in Onyx or Hearth for a bold statement. Finish the look with Essential Mascara to add volume and length to your lashes. Pro Tip: For a more subtle take, use icy tones as an accent by lining your lower lash line or the inner corners of your eyes. This hint of shimmer adds depth and dimension without overwhelming your look. 3. Rich, Berry Lips Winter 2025 is all about embracing deep, berry-toned lips. From mulberry to plum, these rich hues add drama and sophistication to any look. They’re versatile enough to pair with either a minimal face or a fully done-up winter glam. How to Achieve the Look: Start by exfoliating your lips to create a smooth canvas. Follow with a hydrating lip balm to lock in moisture. Use the Elate Lip Pencil in a coordinating shade to outline your lips for precision and longevity. Apply a rich lip color such as Elate Sheer Lipstick in Vivacious for a bold berry tone with a touch of sheen. Add a dab of Good Gloss in Enamour in the center of your lips for extra dimension. Pro Tip: Pair bold lips with luminous skin and minimal eye makeup to let your lips take center stage. Why Elate Beauty Fits Your Winter 2025 Makeup Routine Elate Beauty’s commitment to clean, cruelty-free, and sustainable beauty makes it the perfect partner for your winter makeup journey. With products that nourish your skin and elevate your look, you can embrace these trends while feeling good about your choices. Sustainable Packaging: Elate’s bamboo compacts and refillable packaging reduce waste, aligning with your eco-friendly values. Skin-Loving Ingredients: Each product is formulated with care to nourish your skin, ensuring you’re as radiant underneath your makeup as you are with it. Versatility: Many Elate products are multi-functional, making them ideal for streamlined winter routines. Embrace Winter 2025 with Confidence Whether you’re a fan of glowing skin, frosted eye looks, or bold berry lips, these trends have something for everyone. With Elate Beauty’s thoughtfully crafted products, you can easily incorporate these styles into your routine while staying true to your values. Explore the collection and let your beauty shine this winter season. Which trend are you most excited to try? Share your winter makeup looks with us on Instagram by tagging @elatebeauty. We can’t wait to see how you make these trends your own!  

We’ve put together a holiday gift guide that covers every sustainable makeup lover on your list this season. We can do more together, even during the gifting season. Be thoughtful and generous by opting for low waste gift giving that doesn’t compromise the planet. Give gifts of sustainability this holiday season.

Discover the Elegance of the Leisure Palette In a world that often feels like it’s moving too fast, the beauty of slowing down has become more precious than ever. At Elate Beauty, we believe that beauty should move with you at your own pace, quietly enhancing your day, not rushing it. That’s the inspiration behind our new Leisure Palette—a compact, stackable essential crafted from sustainable bamboo, thoughtfully designed for those who seek beauty without hurry. For those who love to simplify, minimize, and carry only what they need, the Leisure Palette brings elegance and ease to your beauty routine. This is more than just a makeup palette; it’s a reminder to move through the world more mindfully, bringing beauty along as a gentle companion. The Leisure Palette: Compact Beauty with a Conscious Design The Leisure Palette was created with the idea that beauty can be effortless and sustainable. It’s perfect for anyone seeking an eco-friendly makeup palette that’s portable and stylish, allowing you to curate your look, from day to night, in a single compact space. Made from sustainable bamboo, each palette holds the same amount of product as our popular Essential Palette, yet with half the footprint, making it a must-have for travel-friendly makeup and those committed to sustainable beauty. The bamboo used in each Leisure Palette speaks to our dedication at Elate Beauty to sustainability and eco-conscious choices. Bamboo is a fast-growing, renewable resource that embodies our mission to create low-waste beauty products that care for both people and the planet. Its stackable, lightweight design means you can bring your essentials without feeling weighed down. Whether it’s tucked into your bag for touch-ups throughout the day or packed for an upcoming adventure, the Leisure Palette is there to fit seamlessly into your life. Beauty at Your Own Pace In designing the Leisure Palette, we wanted to create a piece that’s as adaptable as it is beautiful. Imagine your morning routine, unrushed—a cup of coffee, a few quiet moments, and everything you need in one compact palette. This is the simplicity that the Leisure Palette brings. It’s a tool for those who seek to spend less time on clutter and more time in the present, for those who understand that fewer, well-loved items can bring more value to our lives. This palette is an invitation to slow down, an encouragement to pause and breathe. With the Leisure Palette, beauty becomes a gentle ritual, blending into your day in a way that feels natural and effortless. It’s a refreshing reminder that beauty doesn’t have to be complex or time-consuming to be impactful. For the Minimalist and the Adventurer The Leisure Palette is designed for all facets of life—whether you’re a minimalist who enjoys simplicity or an adventurer who loves having reliable on-the-go beauty essentials. Its versatility and portability make it ideal for anyone who values flexibility in their beauty routine. In just one compact palette, you have everything you need, whether your day takes you to the office, the gym, or a weekend escape. This sustainable makeup palette has been crafted for those who feel a connection to nature and are committed to making choices that honor the earth. By choosing the Leisure Palette, you’re joining a movement toward low-waste beauty that doesn’t compromise on quality, style, or convenience. Elate Beauty has always stood for beauty that reflects our values, and the Leisure Palette is a natural extension of this ethos. A Piece of Beauty to Take Anywhere One of the best parts of the Leisure Palette is how easily it fits into your life. Its sleek, stackable design allows you to bring all your favorites with you, without the hassle of a bulky makeup bag. Perfect for eco-friendly travel makeup, this palette lets you pare down to the essentials, while still having all the tools you need to create looks that are entirely you. This palette doesn’t demand attention, yet it leaves a beautiful impression. It’s about intentional choices and thoughtful design, creating a lasting impact in a way that’s both subtle and profound. The Leisure Palette represents a shift toward beauty that is kinder, gentler, and more sustainable. Experience Beauty, At Your Leisure If you’re looking for a palette that aligns with a slower, more intentional lifestyle, the Leisure Palette is made for you. It’s a gentle companion for life’s quiet moments, and a stylish addition to your travels, allowing you to create beauty, wherever you are, at your leisure. Our goal with this palette is to make beauty feel like an extension of who you are—natural, effortless, and deeply in tune with the world around you. As you explore the versatility of the Leisure Palette, we hope it reminds you that beauty doesn’t have to be elaborate or time-consuming. Sometimes, the best looks are the simplest ones—the ones that bring out your natural self, with ease and grace. This is beauty, at your leisure. Join the Movement with Elate Beauty At Elate Beauty, we’re committed to pioneering sustainable beauty products that resonate with conscious consumers. We hope the Leisure Palette becomes a beloved part of your beauty collection, encouraging you to explore a more intentional approach to makeup. Join us in embracing beauty that respects the earth and honors the idea that less truly can be more. Discover the Leisure Palette, and let beauty be something you enjoy, naturally and without hurry, wherever life takes you.

Kiss Dry Lips Goodbye this Fall with Elate Hydrating Lip Products in Seasonal Shades As the air turns crisp and cozy sweaters make their way out of storage, it’s time to rethink your beauty ritual for fall. While you may already be swapping your skincare essentials to match the cooler weather, don’t forget about your lips! They’re often the first to show signs of dryness when the temperature drops. But at Elate Beauty, we believe your lips should feel as good as they look, all season long. That’s why we’ve curated a collection of hydrating, eco-friendly lip products—each packed with rich, seasonal shades to elevate your autumn look. Why Lip Hydration Matters Dry, chapped lips? No, thanks! Cracked lips aren’t just uncomfortable; they can make it tricky to apply your favorite lipstick or gloss smoothly. Hydrated lips are healthy lips, and with our nourishing ingredients like shea butter, castor seed oil, and vitamin E, Elates lip products are designed to soften, soothe, and protect. The best part? They’re all clean, vegan, and good for both you and the planet. Let’s dive into the shades you’ll love this season—and kiss dry lips goodbye for good. Fall’s Must-Have Shades for Lips that Wow This season, we’re embracing a color palette that’s all about warmth and richness—from bold berries to subtle neutrals. Here are our top picks to keep your lips looking gorgeous and hydrated all fall long: 1. Elate Moisturizing Good Gloss in 'Enamour'Looking for a perfect balance of hydration and color? The Elate Good Gloss acts like a Gloss, but thinks like a Lip Oil.  Enamour adds a pop of rich, berry hue that hydrates like a balm. Infused with organic jojoba oil, this gloss provides an all-day moisture boost while giving your lips a natural sheen. Wear it solo for a glossy, effortless look or layer it over lipstick for extra impact. Either way, it’s your go-to for those crisp, dry days! 2. Elate LipStick Pencil in 'Indulge'If precision is your thing, our Lip Pencil in 'Indulge' is the autumn essential you need. This warm cinnamon shade feels cozy and chic, whether worn on its own or paired with your favorite lipstick. The formula includes shea butter and jojoba oil, so your lips stay soft and nourished, even after hours of wear. Perfect for lining, defining, or filling in with flawless color. 3. Elate Capsule LipColour in 'Charisma'Ready to make a statement? 'Charisma' is your bold go-to. This red/orange lipstick is packed with mango seed butter and organic castor oil, ensuring a smooth, matte finish that doesn’t dry out your lips. It’s the perfect shade for those special fall evenings when you want to turn heads, all while keeping your lips beautifully hydrated, and bonus - it fits right into your palette alongside your blush.   4. Elate Better Balm in 'Clarity'For those who prefer a more subtle look, the Elate Better Balm in Clarity offers a soft, glossy glow that enhances your natural lip color. With healing calendula oil, rosehip seed oil and moisture-locking candelilla wax, this balm is a daily essential that delivers hydration and a natural glow. 5. Elate Moisturizing Lip BalmIf your Lip Balm is not in your purse or pocket - panic mode! We know the feeling. Now keep your lips protected and nourished with our Zero-Waste Lip Balm. Its subtle sweet mint is refreshing, and nourishing. Keep one in your car, your bag and everywhere!  How to Keep Your Lips Hydrated This Fall Elate’s hydrating lip products are a must, but a few extra steps can make all the difference when it comes to soft, smooth lips this season: Exfoliate: Gently scrub away dead skin with a lip scrub or a damp cloth once or twice a week, then follow up with a hydrating balm. Hydrate from within: Keep sipping water, even when the temperatures drop! Hydration starts from the inside. Balm before bed: Smooth on a layer of Better Balm before bed to help repair and hydrate overnight. Don’t lick your lips: It’s tempting, but licking your lips makes dryness worse. Stick with your favorite Elate lip balm or gloss instead! Why Elate Beauty? At Elate, we believe in more than just beauty. Our products are designed with you—and the planet—in mind. That’s why we’re committed to clean, cruelty-free, and eco-conscious beauty. Each of our hydrating lip products is made with sustainable, vegan ingredients and comes in low-waste, refillable packaging. Plus, our colors are created to complement a variety of skin tones, so everyone can find their perfect fall shade. When you choose Elate, you’re choosing beauty that aligns with your values—clean, inclusive, and kind to the earth. Ready to Hydrate Your Lips this Fall? Now’s the time to refresh your lip routine and say goodbye to dryness with Elate’s hydrating lip products. Whether you’re all about bold, rich color or a soft, natural glow, we’ve got the perfect shades for you. So why wait? Embrace the season with confidence, knowing your lips will stay nourished, protected, and beautiful. XO Melodie

No Makeup May is a gentle reminder to honor your individual features, whether through skincare, minimal makeup, or going au naturel!  Join us in this journey of self-love and acceptance.

As manufacturers of ethical products, we've faced increasing costs ranging from 25-40% on our raw materials, packaging, shipping supplies, and freight. Despite this, we chose to hold off on a price increase in 2023, understanding that these rising costs weren’t just impacting us, but also you as individuals.

Embrace your desires without compromise. As the leaves begin to change and the air turns crisp, we invite you to embark on a journey of self-expression and self-love with Elate Beauty's Covet Collection. This autumn, we are thrilled to introduce a line of products designed to help you embrace your natural beauty unapologetically.

We're excited to finally introduce our brand-new Essential Mascara Refills. Say goodbye to excess waste and hello to a more eco-friendly and cost-effective beauty ritual. In this guide, we'll walk you through how these refills work, how to clean your mascara wand for safe reuse, and how to responsibly recycle the tube.

Elate Beauty's Solstice Collection was created to help you embrace your true beauty, spending more time on what you love and less on the rituals that no longer serve you. 

Summer is the perfect time to refresh your rituals with eco-conscious faves. We’ve partnered with a collection of value-aligned brands to bring you some serious savings this summer! Keep reading to learn more about these fantastic brands.

Bringing products into your routines that can have more than one purpose means you are more likely to use that product often, making it more worth your investment. It's also a sustainable choice as you're less likely to have a product go to waste. It's a win-win-win in our books! 

As far back as I can remember - I loved stories. Hearing them, reading them, telling them. The ability to share joy and sorrow, transfer knowledge and entertain - I knew that I had to learn more about my friend Monique's process. Her writing is a daily staple in my house, and hopefully it will be yours as well.

As an entrepreneur myself, Assetou's story deeply resonates with me. The ability to create something out of nothing - take and idea and bring it to life - it's so incredibly inspiring. Read on to learn about Assetou's creative process, and the company she is building.

Looking to revamp your beauty routine this spring with minimalistic and eco-friendly products? Here are five of our go-to products to incorporate into your minimalistic beauty ritual for a fresh and radiant Spring look.

I am so fortunate that my friend, Sherrice invited me into her space to see her process, and speak to her deepest emotions when she is painting. Read on to learn about Sherrice's creative journey. 

Hello, fellow creatives! I am an inherently curious person, and as part of my own creative journey, I wanted to find out what other people in creative fields think about creativity. Not just in relation to what they do, but living a creative life. In this series, we explore what it means to be human and create what you want to see in the world. 

This season for our 'Role Model' series I hope you feel inspired to think about how creativity weaves into your everyday, and how it can bring you peace, solace and joy. 

March is B CORP month, the perfect time to reflect and re-align ourselves with our goal of going beyond beauty to create a positive impact in the industry. This month, we are looking back at what we have accomplished so that we can look forward to an even more sustainable future ahead.

We have the power to make educated shopping decisions that help protect the planet. While shopping for your Elate favourites online offers convenience and ease, shopping at retail partners in-store can actually be more sustainable.

As 2023 unfolds in front of us at Elate, we’re taking a moment to look back at the most delightful moments, and products of 2022 —from our Brand Refresh (hello square pans) to earning carbon-neutral status!

In my opinion, we are desperately in need of a conscious conversationabout aging matters to move beyond the long-engrained idea that weshould fight aging at all costs. There’s no denying it, you are aging right now.Your face will change as you age. Your beauty routine has room to shift and evolve.

‘Tis the season to think about care- for yourself and others. This season, we encourage you to give gifts that spark moments of self love each day. The gift of slow beauty, the gift of time for you or someone you love.

Elate began as a wild idea that makeup could be a tool of empowerment. That by creating vegan and cruelty free products with responsible marketing and sustainable practices, we could encourage people to buy less, but better.