The Future of Concealer is Skincare-First Makeup has always carried the promise of transformation: a little more brightness here, a little more coverage there. But what if your concealer could go beyond surface correction and actually care for your skin? At Elate, we believe beauty products should do more than disguise—they should nurture, heal, and empower. That’s why we created our new Serum Concealer: a second skin approach to beauty. It’s not just about hiding imperfections, it’s about revealing the best version of you. Why Skincare-First? Traditional concealers are designed to mask. But this often means heavy textures, creasing formulas, and ingredients that dry or irritate delicate under-eye skin. A skincare-first concealer flips this script. Instead of acting like a bandage, it works like a treatment—addressing the root causes of tiredness, puffiness, and dullness, all while brightening in the moment. Meet the Ingredients Caffeine: depuffs and energizes, perfect for mornings after long nights. Peptides: firm and strengthen skin, improving texture over time. Bakuchiol: a plant-powered alternative to retinol, known for reducing fine lines and evening tone. Hyaluronic Acid: hydrates and plumps, so skin looks supple and fresh. These actives combine with lightweight mineral pigments to give coverage that looks like skin—not makeup. The Ritual of Revealing We see applying concealer as more than a quick fix. It’s a ritual of revealing: brightening what’s already there, celebrating the honesty of your skin, and giving yourself the confidence to face the day. That’s why our Serum Concealer is designed to be breathable, adaptive, and intuitive—like your favourite fall sweater, it just belongs. A New Standard The future of concealer is one where skincare and makeup are inseparable. It’s about creating formulas that honour the skin’s natural rhythms while offering the coverage you want. At Elate, we’re proud to be part of this shift—making beauty better, one thoughtful product at a time. Be the first to experience the future. Join the waitlist for Serum Concealer

The Effortless Reset This fall, give yourself permission to do less—but better. Choose clean, vegan beauty products that elevate your glow while simplifying your routine. When you align your beauty rituals with your lifestyle, you’ll discover that effortless can also be extraordinary.

Our Commitment to Less Waste: How Elate is Redefining Beauty When we created Elate, we asked ourselves a simple question: What if beauty could be beautiful for the planet, too? The beauty industry generates billions of units of plastic waste each year, much of it ending up in landfills or oceans. We knew there had to be a better way — so we designed one. Refillable Rituals Our palettes are built to last — not to be tossed. Instead of throwing away packaging every time you finish a product, you simply refill what you need. It’s beauty, personalized and sustainable. Reusable Tools From our water-resistant mascara with a reusable wand, to our bamboo compacts, every element is designed with intention. Less waste, more love. Compostable Packaging Wherever possible, we use materials that return to the earth — from seed paper wraps to biodegradable inserts. Why Less Matters Small changes add up. When you choose a refill instead of a single-use product, you’re reducing your environmental footprint. And when thousands of us make those choices, the impact is enormous. At Elate, our commitment to less waste is about more than packaging — it’s about a mindset. Beauty that works, rituals that renew, impact that lasts. Discover refillable beauty today

Beauty that begins with intention. There’s a special kind of glow that comes from within—and this summer, we’re tapping into it with rituals that help us feel grounded, radiant, and confident in our own skin. We believe confidence isn’t something you chase. It’s something you create—through small, consistent choices that make you feel good. Here’s how we’re cultivating confidence this season: 🌞 1. Start With Stillness Before makeup, before messages—start with a moment to yourself. Whether it’s 3 deep breaths, a journal entry, or a splash of cold water, claim your space. 💧 2. Care for Your Skin Hydrated, healthy skin is always in. Our Prep Priming Serum doubles as skincare with caffeine and peptides to de-puff and brighten. Tap it in gently and say something kind to your reflection. 💄 3. Choose Colour That Lifts You Confidence looks different on everyone—maybe it’s a barely-there balm, or a bold red lip. What matters most? That you feel like you. 💫 4. Make It Yours Confidence isn’t a product, it’s a practice. Your ritual doesn’t have to look like anyone else’s. Do what feels good. That’s the secret. Closing:This summer, don’t just get ready—get rooted. Your confidence ritual begins with one small act of care.   XO Melodie