Timeless, Effortless, Classic

Holiday Reds

Back for a limited time for 25% off! Add a timeless touch of bold to your holiday festivities, all while supporting your sustainable choices.

shop holiday reds

FIRST TIME HERE? CHECK THESE OUT.

The Best of the Best
Best Seller
Essential Mascara vegan and cruelty free waterproof brown mascara +caption_Meagan is wearing brown mascara #shade_Brown_|_Deep_Brown
Essential Mascara

Water-Resistant Mascara
Best Seller
Pressed EyeColourVegan and cruelty free beauty, eyeshadow, neutral eyeshadow +caption_Assi is wearing Lush #shade_Lush_|_Shimmery_Moss_Green
Pressed EyeColour

High-Performance Eyeshadow
Best Seller
vegan makeup primer, cruelty free skin care facial serumvegan makeup primer, cruelty free skin care facial serum
Prep Priming Serum

Smoothing Makeup Primer
Best Seller
Refresh Foundationvegan cruelty free sheer foundation #shade_RN1_|_Light_Neutral
Refresh Foundation

Sheer Coverage Liquid Foundation
Best Seller
Brow BalmVegan and cruelty free eyebrow pencil, brow gel, elate brow balm, refillable makeup +caption_Amanda is wearing Suede #shade_Suede_|_Neutral_Taupe
Brow Balm

Brow Pomade
Best Seller
Creme Concealervegan cruelty free full coverage concealer creme concealer. +caption_Amanda is wearing CN2 #shade_CN2_|_Light_Neutral
Creme Concealer

Concealer & Illuminator
Best SellerSave 25%
Lip Stickvegan cruelty free lipstick lip crayon +caption_Natasha is wearing Honour #shade_Honour_|_Medium_Neutral_Mauve
Lip Stick

Long-Wearing Lip Crayon
Best Seller
Blush Balmcreme blush, cream blush vegan cruelty free refillable makeup +caption_Sharon is wearing Wonder #shade_Wonder_|_Light_Neutral_Highlight
Blush Balm

Multi-Use Coloured Face Crème
Best Seller
foundation brush, vegan and cruelty free makeup brush foundation brush, vegan and cruelty free makeup brush
Multi Use Brush

Multi-Use Face Makeup Brush
Best Seller
vegan and cruelty free sustainable brow brush. bamboo makeup brush. eyeliner, eyebrow vegan and cruelty free sustainable brow brush. bamboo makeup brush. eyeliner, eyebrow
Brow/Liner Brush

Eyebrow Brush & Spoolie
Best SellerSave 25%
Holiday Reds Lip Stick Pencilsvegan cruelty free lipstick lip crayon +caption_Natasha is wearing Honour #shade_Honour_|_Medium_Neutral_Mauve
Holiday Reds Lip Stick Pencils

Long-Wearing Lip Crayon
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Capsule Beauty

Less, but better

Our beauty mantra? Less, but better. Forget the impulse purchases that lead to overconsumption, buyer’s remorse and full landfills. We’re for intentional beauty bags that minimize waste and maximize your joy. Take the capsule quiz to discover the products and shades that best fit your beauty rituals.

TAKE THE QUIZ

Face

Build your perfect base

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Best Seller
Refresh Foundationvegan cruelty free sheer foundation #shade_RN1_|_Light_Neutral
Refresh Foundation

Sheer Coverage Liquid Foundation
Best Seller
Creme Concealervegan cruelty free full coverage concealer creme concealer. +caption_Amanda is wearing CN2 #shade_CN2_|_Light_Neutral
Creme Concealer

Concealer & Illuminator
Pressed Foundationvegan cruelty free sheer powder pressed foundation +caption_Valentina is wearing PW6 #shade_PW6_|_Medium_Warm
Pressed Foundation

Matte Pressed Powder
Complexion Sample Kits#product_Creme_Concealer #shade_Light
Complexion Sample Kits
Best Seller
Blush Balmcreme blush, cream blush vegan cruelty free refillable makeup +caption_Sharon is wearing Wonder #shade_Wonder_|_Light_Neutral_Highlight
Blush Balm

Multi-Use Coloured Face Crème
Blush Powdervegan cruelty free powder blush +caption_AJ is wearing Desire #shade_Desire_|_Soft_Light_Pink
Blush Powder

Multi-Use Coloured Face Powder

About Elate

It started with everyday rituals

With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.

Read Our Story

The Elate Standard

Ethical ingredients

All of our ingredients are vegan and cruelty-free. We follow the EU standards for safety (the most stringent on the planet) and source our ingredients from fair-trade and ethical sources.

Sustainable packaging

Over 95% of our packaging is reusable, recyclable or plantable—and we’re working on the other 5%. Our vision: To create a world without single-use cosmetics packaging.

Responsible marketing

We believe beauty is inclusive. By representing diversity in our marketing, we can empower beauty in all its shapes and shades, enhancing confidence and reducing overconsumption.

Recycling Program

Empty, clean, mail, repeat

We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.

Recycle your Elate

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