packaging
There is no such thing as zero waste
The truth is, we’re not quite at a place of ‘zero waste’, yet. Even with the rise of low waste packaging and low waste makeup brands, we are still contributing to waste production. This is because products have to go somewhere at the end of their use.
2021
How to Clean Makeup Brushes at Home
Caring for the beauty tools you already own is an important part of a sustainable beauty ritual. When you make an intentional effort with the things you use every day, they last longer, while removing the need to buy more items to replace them.
better balm
Protect Your Lips this Summer with new Better Balm Lip Conditioner
When the seasons transition to warmer weather, your lips may change as well. Finding a nourishing and moisturizing lip balm that heals, protects AND adds a summer-worthy colour to your beauty rituals is key!
foundation
Finding your Foundation Undertone with Elate Pro Artist Eunique Thomas
"Over the past decade the beauty industry has come a long way when it comes to really listening to consumers' needs. Companies like Elate Cosmetics, are taking more time to understand and provide their consumers with more information and options within their brand"
foundation
How to Find your Foundation Shade: Elate's Foundation Sample Kits
To find your Elate foundation, choose the foundation sample kit of your choice and your shade range from Light, Light-Medium, Medium, Medium-Deep or Deep. It’s that simple.
bamboo
Unify Collection: Refillable Loose Powder for your Natural Beauty Rituals
These multi-use and refillable loose powders finish off your natural beauty rituals with a sweep, dust, or press of a light and airy powder to feel good about.
Elate is a B-Corporation!
Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency and legal accountability, and aspire to use the power of markets to solve social and environmental problems.
cruelty free
What’s the difference between vegan and cruelty free beauty?
There can be a bit of confusion around “cruelty free” and “vegan”– both terms get used a lot. Do you know what each animal-loving term really means? Here is a quick understanding of what to look for when shopping vegan and cruelty free beauty.
ethical
Welcome to the Ethical Marketplace: Sustainably Packaged, Ethically Sourced
You can now shop from some of our favourite ethical and sustainable brands all in one place. Receive one package instead of multiples to your doorstep, helping to reduce your carbon footprint.
About Elate
It started with everyday rituals
With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.