5 Reasons We Love Encircled (And Why Our Brands Align So Naturally)
There are brands you admire from afar.
And then there are brands that feel like kindred spirits.
Encircled is the latter.
As a fellow Canadian, sustainability-driven, B Corp–certified company, we see so many shared values in how they operate. Different industries. Same intention.
Here are five reasons we love Encircled and why our brands align so naturally.
1. We’re Both Proudly Canadian
Encircled manufactures locally in Toronto.
Elate formulates and manufactures in Canada.
Being Canadian isn’t just about geography it’s about responsibility. It’s about caring for community, investing locally, and building businesses that contribute to something bigger than ourselves.
When you support Encircled or Elate, you’re supporting Canadian jobs, Canadian innovation, and Canadian values.
2. We Both Believe in “Less, But Better”
Encircled champions the capsule wardrobe.
We champion the capsule makeup bag.
Both brands are rooted in intentional consumption — not excess. Buy thoughtfully. Choose quality. Keep what you love. Refill what you use.
Whether it’s a versatile dress or a refillable palette, the philosophy is the same: fewer pieces, better made.
3. We’re Both Certified B Corporations
B Corp certification isn’t a logo — it’s accountability.
It means meeting rigorous standards for environmental and social performance. It means transparency. It means committing to improve year after year.
We know firsthand how much work goes into maintaining that certification. When we see another brand wearing that badge, we recognize the dedication behind it.
It’s not easy. It’s intentional.
4. Sustainability Isn’t a Trend for Either of Us
Encircled chooses low-impact fabrics and ethical production.
Elate designs refillable packaging and low-waste formulas.
Different materials. Same mindset.
Sustainability for both brands isn’t about perfection t’s about progress. It’s about asking better questions:
How is this made?
Who made it?
Where does it end up?
That’s the kind of thinking we respect.
5. We Both Design to Empower Women
Encircled creates clothing that supports real life — movement, work, travel, transition.
Elate creates beauty that enhances — not hides — who you are.
Neither brand is about trends or transformation into someone else. We’re about confidence, capability, and feeling aligned with yourself.
Beauty and clothing should work for you — not the other way around.
Why This Matters
When two brands share values like this, it’s not competition — it’s collaboration.
The future of fashion and beauty isn’t about more.
It’s about better.
Better materials.
Better systems.
Better impact.
And when Canadian, women-led, B Corp brands build alongside each other, we don’t just make products — we help redefine what business can look like.
That’s something worth celebrating.
PS: My personal fave is the Wanderer Pant: https://www.encircled.co/products/the-wanderer-pant
