Building a sustainable future starts with transparent practices. Elate ingredients are carefully chosen for efficacy and sustainability. Our ethical supply chain means we prioritize people and the planet, and balance performance with purpose.
Organic White Tea
Jojoba Seed Oil
Empty, clean, mail, repeat
We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.
Our ingredients are about 75% organic. We strive to make our ingredients as organic as possible but will always choose fair trade over organic if we are unable to have both. It is important to us that every person involved in the making of our cosmetics is treated ethically and fairly.
We work closely with a green certified, fair trade manufacturer in China - where the bamboo is water processed and never chemically treated.
As bamboo is more readily available within Asia, we believe it is more climate-friendly (or sustainable) to have our products assembled where it is harvested, and then shipped to us.
Our bamboo supplier was carefully selected based on their FSC Certification. The Forest Stewardship Council Certification is a rigorous process, which includes an individual assessment and yearly audits.
We use a vegan-based carnauba wax that is derived for the leaves of the Copernicia prunifera tree.
Different from the palm grown and harvested in South East Asia, this powder is extracted from the leaves of the tree and does not require the tree to be brought down. Some ingredients, such as Stearic Acid, are also palm based and are supplied by RSPO certified suppliers who are regularly audited. You can learn more about the Roundtable on Sustainable Palm Oil here.
All Elate packaging is elligible to be returned to us for proper recycling and disposal. Just clean your empty containers and send them back to us, we'll take care of the rest.
Yes, we offer sample kits of all of our foundation and concealers so that you can find the perfect shade before committing. Our sample options can be found on our Sample Kits page here, and will come packaged in recyclable/reusable aluminum tins. If you are unsure of your matching shade, we encourage you to purchase a sample size before committing to a full size product.
A sustainable mascara that actually works and stays on!!! I was so worried this would be another sustainable mascara that always flakes and rubs off and leaves me constantly worried I look like a raccoon, but it isn’t. This mascara is incredibly lengthening and volumizing, but also gives you a ton of control, so it doesn’t immediately look super thick. It applies beautifully and stays on all day. I kept thinking I’d check the mirror at work and have to clean up under my eyes, but only the tiniest bit had rubbed off from my bottom lashes by the end of the day. It came off super easily in the shower too, without me even needing to use an oil or rub too hard. Super super impressed and I’ll be buying again :)
Hi Emma! Thank you so much for leaving such an incredible review of our Essential Mascara. We are so happy that we could provide you a sustainable Mascara that lasts as long as you need it to. Thank you for being a part of our community!
I have used the black mascara from Elate for a while now, but it is quite heavy for my features. I have been holding out for the company to create a brown mascara and I could not be more pleased. It is beautiful and does not wash me out. Absolutely LOVE it!
I absolutely love my Elate mascara! Definitely repurchasing when needed. I do have a suggestion though for future manufacturing, maybe have a mascara refill option that just has the actual mascara bottle with no wand, that way we can continue to reuse the wands we have! That would be amazing!
What an amazing review of our vegan Mascara, Jenny! A refillable option is a fantastic idea, which is why we are currently working on just that. We hope to release a refillable Essential Mascara later this year, so you can reuse your wand. Stay tubed!
My new fave
I love this mascara! I'm used to using waterproof mascara and was worried this would smudge but it stays all day! I also like how it feels on my lashes, not heavy even after applying many layers. Love this! So happy!
What an amazing review of our Mascara, Josie! While our Essential Mascara isn't fully waterproof, it works just as well being water and sweat-resistant. If you haven't already, be sure to check out our brown Mascara for a more subtle look!
I use this every day and I swear by this mascara. It’s great for my sensitive eyes and looks amazing. I always get compliments on my lashes and always tell people I use elate!
Thank you for your review, Sarah! We appreciate that you took the time to express your love for our Essential Mascara. We bet your lashes look positively stunning!