vegan and cruelty free waterproof mascara +caption_Essential Mascara full size #shade_Black_|_True_Black
Essential Mascara $30

Shade

Size

In stockShips from Victoria, BC Canada
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Best Seller

Essential Mascara

Water-Resistant Mascara 10g

Created for even the most sensitive eyes, this water- and sweat-resistant formula helps your mascara stay put, even when you’re on the go.

Shade: Black True Black
Size: Full Size
In stockShips from Victoria, BC Canada
Protecting
Buildable
Water & Sweat Resistant

Refillable

Lash Hugging Wand

Recyclable Glass Tube

Water-Resistant Mascara

Created for even the most sensitive eyes, this water- and sweat-resistant formula helps your mascara stay put, even when you’re on the go. Made with organic white tea, it’s packed with antioxidants for healthier, stronger lashes. Apply a light coat for plump, lengthened lashes, building for the desired volume. Plus, it’s multi-use, doubling as a product to keep those eyebrows in place all day. We’re all for mascara that works as hard as you do.

Shipping & Returns

FREE shipping on all orders over $75 within Canada via Canada Post Expedited Service and via USPS Tracked Packet for the United States (including Alaska and Hawaii). Express shipping options are available for a fee.

Orders Outside North America Shipping rates will vary depending on the country you live in. Your shipping rate will be applied at checkout.

Please contact us if you do not see your shipping rate, and we will be able to assist you. With all international orders, the receiver is responsible for covering the cost of any duties or fees incurred by their country's customs agency.

Please double check your shipping address before confirming your purchase. Elate is not responsible for any lost or stolen packages, but we will always do our best to help you locate a missing package.

Feel free to contact us at hello@elatebeauty.com should you have questions about any of our policies

Exchanges

We recognize ordering cosmetics online can be difficult, so we offer samples sizes of all our complexion products. We strongly suggest you order samples to test out a new shade before purchasing a full size. Sample sizes are final sale and cannot be exchanged.

Once you purchase, if you decide the product is just not for you, we offer a shade replacement on products or a store credit for the value of the item (excluding tax) if you'd like to try something else. Our policy lasts 3 months after purchase. If 3 months have gone by since your order was placed, we may not be able to offer you a new product.

Please send an email to returns@elatebeauty.com and we will give you instructions on how to exchange your item.

Damaged or Defective Items

At Elate, we stand behind the quality of our product. We absolutely replace items if they are defective or damaged within 3 months of purchase. Send us an email at returns@elatebeauty.com with the nature of the defect, and a picture, and we will send a replacement of the same item and shade, or a store credit for the value of the item (excluding tax), to you straight away. No need to return the defect unless we request it. 

To complete your return, we require a receipt or proof of purchase. If you did not purchase your item through www.elatebeauty.com please contact the wholesale partner you purchased through first. All purchases made through wholesale partners are subject to their return policies. 

Shipping & Returns

FREE shipping on all orders over $75 within Canada via Canada Post Expedited Service and via USPS Tracked Packet for the United States (including Alaska and Hawaii). Express shipping options are available for a fee.

Orders Outside North America Shipping rates will vary depending on the country you live in. Your shipping rate will be applied at checkout.

Please contact us if you do not see your shipping rate, and we will be able to assist you. With all international orders, the receiver is responsible for covering the cost of any duties or fees incurred by their country's customs agency.

Please double check your shipping address before confirming your purchase. Elate is not responsible for any lost or stolen packages, but we will always do our best to help you locate a missing package.

Feel free to contact us at hello@elatebeauty.com should you have questions about any of our policies

Exchanges

We recognize ordering cosmetics online can be difficult, so we offer samples sizes of all our complexion products. We strongly suggest you order samples to test out a new shade before purchasing a full size. Sample sizes are final sale and cannot be exchanged.

Once you purchase, if you decide the product is just not for you, we offer a shade replacement on products or a store credit for the value of the item (excluding tax) if you'd like to try something else. Our policy lasts 3 months after purchase. If 3 months have gone by since your order was placed, we may not be able to offer you a new product.

Please send an email to returns@elatebeauty.com and we will give you instructions on how to exchange your item.

Damaged or Defective Items

At Elate, we stand behind the quality of our product. We absolutely replace items if they are defective or damaged within 3 months of purchase. Send us an email at returns@elatebeauty.com with the nature of the defect, and a picture, and we will send a replacement of the same item and shade, or a store credit for the value of the item (excluding tax), to you straight away. No need to return the defect unless we request it. 

To complete your return, we require a receipt or proof of purchase. If you did not purchase your item through www.elatebeauty.com please contact the wholesale partner you purchased through first. All purchases made through wholesale partners are subject to their return policies. 

Essential Mascara
 vegan and cruelty free waterproof brown mascara +caption_Meagan is wearing brown mascara #shade_Brown_|_Deep_Brown Meagan is wearing brown mascara
vegan and cruelty free waterproof mascara +caption_Angela is wearing black mascara #shade_Black_|_True_Black Angela is wearing black mascara
vegan and cruelty free waterproof mascara #shade_Black_|_True_Black
vegan and cruelty free waterproof brown mascara #shade_Brown_|_Deep_Brown
vegan and cruelty free waterproof mascara +caption_Essential Mascara full size #shade_Black_|_True_Black Essential Mascara full size
vegan and cruelty free waterproof brown mascara +caption_Essential Mascara full size #shade_Brown_|_Deep_Brown Essential Mascara full size
vegan and cruelty free waterproof mascara +caption_Essential Mascara Refill. Does not include wand. #shade_Black_|_True_Black Essential Mascara Refill. Does not include wand.
vegan and cruelty free waterproof brown mascara +caption_Essential Mascara Refill. Does not include wand. #shade_Brown_|_Deep_Brown Essential Mascara Refill. Does not include wand.
vegan and cruelty free waterproof mascara +caption_Jillian is wearing black mascara #shade_Black_|_True_Black Jillian is wearing black mascara
 vegan and cruelty free waterproof brown mascara +caption_David is wearing brown mascara #shade_Brown_|_Deep_Brown David is wearing brown mascara
Essential Mascara

Key Ingredients

Building a sustainable future starts with transparent practices. Elate ingredients are carefully chosen for efficacy and sustainability. Our ethical supply chain means we prioritize people and the planet, and balance performance with purpose.

Organic White Tea

White tea protects the body from pollution damage and keeps your hair healthy and strong.

Iron Oxide

Known to be used for it's ability to pigment products and resist moisture, making them smudge-proof.

Jojoba Seed Oil

Promotes skin suppleness and rejuvenation, providing long-lasting conditioning to the skin.

Carnauba Wax

Known for its hypoallergenic and emollient properties as well as its shine.

Recycling program

Empty, clean, mail, repeat

We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.

The Elate Standard


Ethical ingredients

All of our ingredients are vegan and cruelty-free. We follow the EU standards for safety (the most stringent on the planet) and source our ingredients from fair-trade and ethical sources.

Sustainable packaging

Over 95% of our packaging is reusable, recyclable or plantable—and we’re working on the other 5%. Our vision: To create a world without single-use cosmetics packaging.

Responsible marketing

We believe beauty is inclusive. By representing diversity in our marketing, we can empower beauty in all its shapes and shades, enhancing confidence and reducing overconsumption.

FAQs

Our ingredients are about 75% organic. We strive to make our ingredients as organic as possible but will always choose fair trade over organic if we are unable to have both. It is important to us that every person involved in the making of our cosmetics is treated ethically and fairly.

We work closely with a green certified, fair trade manufacturer in China - where the bamboo is water processed and never chemically treated.

As bamboo is more readily available within Asia, we believe it is more climate-friendly (or sustainable) to have our products assembled where it is harvested, and then shipped to us.

Our bamboo supplier was carefully selected based on their FSC Certification. The Forest Stewardship Council Certification is a rigorous process, which includes an individual assessment and yearly audits. 

We use a vegan-based carnauba wax that is derived for the leaves of the Copernicia prunifera tree.

Different from the palm grown and harvested in South East Asia, this powder is extracted from the leaves of the tree and does not require the tree to be brought down. Some ingredients, such as Stearic Acid, are also palm based and are supplied by RSPO certified suppliers who are regularly audited. You can learn more about the Roundtable on Sustainable Palm Oil here.

All Elate packaging is elligible to be returned to us for proper recycling and disposal. Just clean your empty containers and send them back to us, we'll take care of the rest.

Yes, we offer sample kits of all of our foundation and concealers so that you can find the perfect shade before committing. Our sample options can be found on our Sample Kits page here, and will come packaged in  recyclable/reusable aluminum tins. If you are unsure of your matching shade, we encourage you to purchase a sample size before committing to a full size product.

Customer Reviews

Customer Reviews
4.6 Based on 140 Reviews
5 ★
79% 
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4 ★
14% 
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3 ★
3% 
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5
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Customer Photos
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Filter Reviews:
R
11/14/2023
Rachel
United States United States

New packaging: still love the formula, glad for the sustainability of refills now

This is the best mascara I've ever used, hands-down. It covers well, is long-lasting, and doesn't smudge or adhere too strongly when I'm trying to wash up at the end of the day. The new packaging has pros and cons. I'm really happy for the sustainability of refills now; thanks, Elate! The wand is a little different now, presumably for hygienic reasons when you wash the wand to use with a refill container. It's not as fluffy and nice-feeling as the original, disposable wand. That said, I'm happy to make the compromise for a great mascara in a sustainable format with a reusable wand. Switching now would be akin to going back to a whale oil-fueled lamp because I'm annoyed with an LED light. :) Great product.

EG
10/25/2023
Emily G.
United States United States

Volume Moisture No Melting

This is my favorite macera and is worth the money to pay international shipping imo. not only is it a great sustainable brand that i love, but the product is everything i need, volume, length, and doesn’t leave residue under my eyes after a long day! even in the heat if i’m sweating my mascara doesn’t drip and the best part is it doesn’t feel stripping to my lash hairs like most mascaras with toxic ingredients!!! and despite its water resistance it’s not super hard to remove at the end of the night either!!! i just rub gently with warm water then wash my face as i usually would and there never any residue around my eye. will forever use this mascara and this mascara only

MP
10/24/2023
Mikayla P.
United States United States

Perfection!

Great! Long Lasting and Opaque!! What more can you ask for??

K
10/22/2023
Kris
Canada Canada

This isn't "refillable"

The mascara is good but I find it really disingenuous to say they have switched to refillable packaging. Refillable packaging implies that the package can be REFILLED. This mascara simply has you keep the mascara wand and put the wand into a new container of product. Market this as a product in glass (which can be recycled) instead of a refillable product - don't greenwash or act like you think your customers are too dumb to know the difference.

11/10/2023

Elate Beauty

Hi Kristyn, I'm sorry if the way we market our Essential Mascara feels disingenuous. We pride ourselves in providing a positive customer experience and in making products that are as low-waste as possible. For transparency sake, here's a little info about why we chose this model: In any refillable product, the refill needs to be delivered in some kind of vessel or cartridge. We wanted to limit as much external packaging as possible. We also wanted to provide refills without the use of plastic. After years of product testing, our current model was found to be the most simple, user-friendly, and sustainable option. Since glass is 100% and endlessly recyclable, we decided to forgo extra packaging entirely. This is also the most sanitary option since the product doesn't come into contact with the air as much as it would in a traditional refill model using a plastic pouch, for example. I hope this clears up our intentions around our Essential Mascara refills! We are always looking to improve and would love to chat more about this if you'd like to further discuss your point of view!

S
09/28/2023
Shea
United States United States

Tube shattered- glass is a ridiculous choice for a round object

This mascara used to come in a bamboo tube. A sturdy, sustainable material. For whatever reason they chose to swap the bamboo tube for a glass tube. Glass. For a cylindrical object. A shape that rolls made out of glass. Mine rolled right off the counter and the tube shattered. I’ll take some accountability for not closely monitoring how I set my tube down. Should have secured it better I guess.. But I didn’t expect to have a fragile mascara tube. The mascara itself is quality! I have sensitive eyes and this is the first mascara that doesn’t burn. But I just can’t justify paying the price of this mascara when the tube breaks so easily. Sad customer over here.