vegan and cruelty free waterproof mascara #shade_Black_|_True_Black
Essential Mascara $30

Shade
In stock.  Ships from Victoria, BC Canada
Best Seller

Essential Mascara

Water-Resistant Mascara 10g
103 reviews 103 reviews
Created for even the most sensitive eyes, this water- and sweat-resistant formula helps your mascara stay put, even when you’re on the go.
Vegan
Cruelty-free
Ethical
Carbon Neutral
Shade: Black True Black
In stock.  Ships from Victoria, BC Canada
Protecting
Buildable
Water & Sweat Resistant

Safe for Sensitive Eyes

Lash Hugging Wand

Adds length and volume

Pair it With

EyeLine PencilElate Black eyeliner, pencil eyeliner, black eyebrow pencil, vegan and cruelty free beauty +caption_Sharon is wearing Onyx #shade_Onyx_|_Matte_Black
EyeLine Pencil

Multi-Tasking Eyeliner
vegan cruelty free waterless makeup remover balm, eye makeup remover vegan cruelty free waterless makeup remover balm, eye makeup remover
Revive Eye Makeup Remover

Eye Makeup Remover Balm

Water-Resistant Mascara

Created for even the most sensitive eyes, this water- and sweat-resistant formula helps your mascara stay put, even when you’re on the go. Made with organic white tea, it’s packed with antioxidants for healthier, stronger lashes. Apply a light coat for plump, lengthened lashes, building for the desired volume. Plus, it’s multi-use, doubling as a product to keep those eyebrows in place all day. We’re all for mascara that works as hard as you do.

Shipping & Returns

FREE shipping on all orders over $50 within Canada via Canada Post Expedited Service and via USPS Tracked Packet for the United States (including Alaska and Hawaii). Orders $150+ will be shipped for FREE via DHL Express.

Express shipping options are available for orders under $150 for a fee. Orders Outside North America Shipping rates will vary depending on the country you live in. Your shipping rate will be applied at checkout.

Please contact us if you do not see your shipping rate, and we will be able to assist you. With all international orders, the receiver is responsible for covering the cost of any duties or fees incurred by their country's customs agency.

Please double check your shipping address before confirming your purchase. Elate is not responsible for any lost or stolen packages, but we will always do our best to help you locate a missing package.

Feel free to contact us at hello@elatebeauty.com should you have questions about any of our policies

Exchanges

We recognize ordering cosmetics online can be difficult, so we offer samples sizes of all our complexion products. We strongly suggest you order samples to test out a new shade before purchasing a full size. Sample sizes are final sale and cannot be exchanged.

Once you purchase, if you decide the product is just not for you, we offer a shade replacement on products or a store credit for the value of the item (excluding tax) if you'd like to try something else. Our policy lasts 3 months after purchase. If 3 months have gone by since your order was placed, we may not be able to offer you a new product.

Please send an email to returns@elatebeauty.com and we will give you instructions on how to exchange your item.

Damaged or Defective Items

At Elate, we stand behind the quality of our product. We absolutely replace items if they are defective or damaged within 3 months of purchase. Send us an email at returns@elatebeauty.com with the nature of the defect, and a picture, and we will send a replacement of the same item and shade, or a store credit for the value of the item (excluding tax), to you straight away. No need to return the defect unless we request it. 

To complete your return, we require a receipt or proof of purchase. If you did not purchase your item through www.elatebeauty.com please contact the wholesale partner you purchased through first. All purchases made through wholesale partners are subject to their return policies. 

Shipping & Returns

FREE shipping on all orders over $50 within Canada via Canada Post Expedited Service and via USPS Tracked Packet for the United States (including Alaska and Hawaii). Orders $150+ will be shipped for FREE via DHL Express.

Express shipping options are available for orders under $150 for a fee. Orders Outside North America Shipping rates will vary depending on the country you live in. Your shipping rate will be applied at checkout.

Please contact us if you do not see your shipping rate, and we will be able to assist you. With all international orders, the receiver is responsible for covering the cost of any duties or fees incurred by their country's customs agency.

Please double check your shipping address before confirming your purchase. Elate is not responsible for any lost or stolen packages, but we will always do our best to help you locate a missing package.

Feel free to contact us at hello@elatebeauty.com should you have questions about any of our policies

Exchanges

We recognize ordering cosmetics online can be difficult, so we offer samples sizes of all our complexion products. We strongly suggest you order samples to test out a new shade before purchasing a full size. Sample sizes are final sale and cannot be exchanged.

Once you purchase, if you decide the product is just not for you, we offer a shade replacement on products or a store credit for the value of the item (excluding tax) if you'd like to try something else. Our policy lasts 3 months after purchase. If 3 months have gone by since your order was placed, we may not be able to offer you a new product.

Please send an email to returns@elatebeauty.com and we will give you instructions on how to exchange your item.

Damaged or Defective Items

At Elate, we stand behind the quality of our product. We absolutely replace items if they are defective or damaged within 3 months of purchase. Send us an email at returns@elatebeauty.com with the nature of the defect, and a picture, and we will send a replacement of the same item and shade, or a store credit for the value of the item (excluding tax), to you straight away. No need to return the defect unless we request it. 

To complete your return, we require a receipt or proof of purchase. If you did not purchase your item through www.elatebeauty.com please contact the wholesale partner you purchased through first. All purchases made through wholesale partners are subject to their return policies. 

Essential Mascara
vegan and cruelty free waterproof mascara +caption_Angela is wearing black mascara #shade_Black_|_True_Black Angela is wearing black mascara
vegan and cruelty free waterproof brown mascara +caption_Cecily is wearing brown mascara #shade_Brown_|_Deep_Brown Cecily is wearing brown mascara
vegan and cruelty free waterproof mascara #shade_Black_|_True_Black
vegan and cruelty free waterproof brown mascara #shade_Brown_|_Deep_Brown
vegan and cruelty free waterproof mascara #shade_Black_|_True_Black
vegan and cruelty free waterproof brown mascara #shade_Brown_|_Deep_Brown
vegan and cruelty free waterproof mascara +caption_Jillian is wearing black mascara #shade_Black_|_True_Black Jillian is wearing black mascara
vegan and cruelty free waterproof brown mascara +caption_Meagan is wearing brown mascara #shade_Brown_|_Deep_Brown Meagan is wearing brown mascara
vegan and cruelty free waterproof mascara +caption_Natasha is wearing black mascara #shade_Black_|_True_Black Natasha is wearing black mascara
vegan and cruelty free waterproof brown mascara +caption_David is wearing brown mascara #shade_Brown_|_Deep_Brown David is wearing brown mascara
Essential Mascara

Key Ingredients

Building a sustainable future starts with transparent practices. Elate ingredients are carefully chosen for efficacy and sustainability. Our ethical supply chain means we prioritize people and the planet, and balance performance with purpose.

Organic White Tea

White tea protects the body from pollution damage and keeps your hair healthy and strong.

Iron Oxide

Known to be used for it's ability to pigment products and resist moisture, making them smudge-proof.

Jojoba Seed Oil

Promotes skin suppleness and rejuvenation, providing long-lasting conditioning to the skin.

Carnauba Wax

Known for its hypoallergenic and emollient properties as well as its shine.

Recycling program

Empty, clean, mail, repeat

We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. To ensure all of our packaging is recycled responsibly, we invite you to mail it back to us. Simply love your Elate, empty it, clean it and mail it—shipping’s on us.

Read our Story

The Elate Standard

Ethical ingredients

All of our ingredients are vegan and cruelty-free. We follow the EU standards for safety (the most stringent on the planet) and source our ingredients from fair-trade and ethical sources.

Sustainable packaging

Over 75% of our packaging is reusable, recyclable or plantable—and we’re working on the other 25%. Our vision: To create a world without single-use cosmetics packaging.

Responsible marketing

We believe beauty is inclusive. By representing diversity in our marketing, we can empower beauty in all its shapes and shades, enhancing confidence and reducing overconsumption.

FAQs

Our ingredients are about 75% organic. We strive to make our ingredients as organic as possible but will always choose fair trade over organic if we are unable to have both. It is important to us that every person involved in the making of our cosmetics is treated ethically and fairly.

We work closely with a green certified, fair trade manufacturer in China - where the bamboo is water processed and never chemically treated.

As bamboo is more readily available within Asia, we believe it is more climate-friendly (or sustainable) to have our products assembled where it is harvested, and then shipped to us.

Our bamboo supplier was carefully selected based on their FSC Certification. The Forest Stewardship Council Certification is a rigorous process, which includes an individual assessment and yearly audits. 

We use a vegan-based carnauba wax that is derived for the leaves of the Copernicia prunifera tree.

Different from the palm grown and harvested in South East Asia, this powder is extracted from the leaves of the tree and does not require the tree to be brought down. Some ingredients, such as Stearic Acid, are also palm based and are supplied by RSPO certified suppliers who are regularly audited. You can learn more about the Roundtable on Sustainable Palm Oil here.

All Elate packaging is elligible to be returned to us for proper recycling and disposal. Just clean your empty containers and send them back to us, we'll take care of the rest.

Yes, we offer sample kits of all of our foundation and concealers so that you can find the perfect shade before committing. Our sample options can be found on our Sample Kits page here, and will come packaged in  recyclable/reusable aluminum tins. If you are unsure of your matching shade, we encourage you to purchase a sample size before committing to a full size product.

Customer Reviews

Customer Reviews
4.8 Based on 103 Reviews
5 ★
83% 
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15% 
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2% 
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Customer Photos
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Filter Reviews:
ES
05/21/2022
Emma S.
United States United States

FINALLY

A sustainable mascara that actually works and stays on!!! I was so worried this would be another sustainable mascara that always flakes and rubs off and leaves me constantly worried I look like a raccoon, but it isn’t. This mascara is incredibly lengthening and volumizing, but also gives you a ton of control, so it doesn’t immediately look super thick. It applies beautifully and stays on all day. I kept thinking I’d check the mirror at work and have to clean up under my eyes, but only the tiniest bit had rubbed off from my bottom lashes by the end of the day. It came off super easily in the shower too, without me even needing to use an oil or rub too hard. Super super impressed and I’ll be buying again :)

Was this helpful?  1    0
05/30/2022

Elate Beauty

Hi Emma! Thank you so much for leaving such an incredible review of our Essential Mascara. We are so happy that we could provide you a sustainable Mascara that lasts as long as you need it to. Thank you for being a part of our community!

K
04/25/2022
Kinsey
United States United States

Best Mascara

I have used the black mascara from Elate for a while now, but it is quite heavy for my features. I have been holding out for the company to create a brown mascara and I could not be more pleased. It is beautiful and does not wash me out. Absolutely LOVE it!

Was this helpful?  1    0
J
04/24/2022
Jenny
United States United States

Amazing product!!

I absolutely love my Elate mascara! Definitely repurchasing when needed. I do have a suggestion though for future manufacturing, maybe have a mascara refill option that just has the actual mascara bottle with no wand, that way we can continue to reuse the wands we have! That would be amazing!

Was this helpful?  3    0
04/25/2022

Elate Beauty

What an amazing review of our vegan Mascara, Jenny! A refillable option is a fantastic idea, which is why we are currently working on just that. We hope to release a refillable Essential Mascara later this year, so you can reuse your wand. Stay tubed!

J
04/21/2022
josie
Canada Canada

My new fave

I love this mascara! I'm used to using waterproof mascara and was worried this would smudge but it stays all day! I also like how it feels on my lashes, not heavy even after applying many layers. Love this! So happy!

Was this helpful?  1    0
04/22/2022

Elate Beauty

What an amazing review of our Mascara, Josie! While our Essential Mascara isn't fully waterproof, it works just as well being water and sweat-resistant. If you haven't already, be sure to check out our brown Mascara for a more subtle look!

SL
04/21/2022
Sarah L.
United States United States

Perfect mascara

I use this every day and I swear by this mascara. It’s great for my sensitive eyes and looks amazing. I always get compliments on my lashes and always tell people I use elate!

Was this helpful?  0    0
04/21/2022

Elate Beauty

Thank you for your review, Sarah! We appreciate that you took the time to express your love for our Essential Mascara. We bet your lashes look positively stunning!