Update your Beauty Bag

40% off limited edition bundles

Remaking everyday routines into rituals

If you’re anything like us, you don’t buy into the notion of beauty for beauty’s sake. You’re already confident in who you are and what you stand for—makeup is just an expression of that. An act of self-love. A ritual of intention. And we happen to think the more intentional we are about what’s in our makeup kits, the more consciously we’ll buy. And the more consciously we buy, the more sustainable our future. Will you join us?

Capsule Beauty

Less, but better

Our beauty mantra? Less, but better. Forget the impulse purchases that lead to overconsumption, buyer’s remorse and full landfills. We’re for intentional beauty bags that minimize waste and maximize your joy. We call it capsule beauty, and we can’t wait to help you curate yours.

Eyes

High-performing pigments

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Best Seller
Essential Mascaravegan and cruelty free waterproof mascara +caption_Angela is wearing black mascara #shade_Black_|_True_Black
Essential Mascara

Water-Resistant Mascara

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Sold out
Creme EyeColourvegan and cruelty free cream eyeshadow, metallic +caption_Meagan is wearing Delight #shade_Delight_|_Shimmery_Copper
Creme EyeColour

Long-Wear Creme to Powder Eyeshadow

Sold out
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Best Seller
Brow BalmVegan and cruelty free eyebrow pencil, brow gel, elate brow balm, refillable makeup +caption_Amanda is wearing Suede #shade_Suede_|_Neutral_Taupe
Brow Balm

Brow Pomade

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Revive Makeup Remover BalmRevive Makeup Remover Balm
Revive Makeup Remover Balm

Waterless Eye Makeup Remover Balm

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Best Seller
Pressed EyeColourVegan and cruelty free beauty, eyeshadow, smokey eye, neutral eyeshadow +caption_Marina is wearing Beloved  #shade_Beloved_|_Soft_Warm_Brown
Pressed EyeColour

High-Performance Eyeshadow