Elate Beauty - Vegan & Cruelty-Free Beauty

the capsule beauty quiz

Curate Your Beauty Bag

Discover a beauty ritual that nurtures you and the planet. Your perfect palette is just a few questions away.

Remaking everyday routines into rituals

If you’re anything like us, you don’t buy into the notion of beauty for beauty’s sake. You’re already confident in who you are and what you stand for—makeup is just an expression of that. An act of self-love. A ritual of intention. And we happen to think the more intentional we are about what’s in our makeup kits, the more consciously we’ll buy. And the more consciously we buy, the more sustainable our future. Will you join us?

Capsule Beauty

Less, but better

Our beauty mantra? Less, but better. Forget the impulse purchases that lead to overconsumption, buyer’s remorse and full landfills. We’re for intentional beauty bags that minimize waste and maximize your joy. We call it capsule beauty, and we can’t wait to help you curate yours.

Curate Your Capsule

About Elate

It started with everyday rituals

With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.

Read Our Story

The Elate Standard

Ethical ingredients

All of our ingredients are vegan and cruelty-free. We follow the EU standards for safety (the most stringent on the planet) and source our ingredients from fair-trade and ethical sources.

Sustainable packaging

Over 95% of our packaging is reusable, recyclable or plantable—and we’re working on the other 5%. Our vision: To create a world without single-use cosmetics packaging.

Responsible marketing

We believe beauty is inclusive. By representing diversity in our marketing, we can empower beauty in all its shapes and shades, enhancing confidence and reducing overconsumption.

Recycling Program

Empty, clean, mail, repeat

We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.

Recycle your Elate