Sunshine in a Palette

Bronzed and Beautiful Summer Cheek Color

Remaking everyday routines into rituals

If you’re anything like us, you don’t buy into the notion of beauty for beauty’s sake. You’re already confident in who you are and what you stand for—makeup is just an expression of that. An act of self-love. A ritual of intention. And we happen to think the more intentional we are about what’s in our makeup kits, the more consciously we’ll buy. And the more consciously we buy, the more sustainable our future. Will you join us?

Face

Skin-first essentials

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Best Seller
vegan makeup primer, cruelty free skin care facial serumvegan makeup primer, cruelty free skin care facial serum
Prep Priming Serum

Smoothing Makeup Primer

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Best Seller
Creme Concealervegan cruelty free full coverage concealer creme concealer. +caption_Amanda is wearing CN2 #shade_CN2_|_Light_Neutral
Creme Concealer

Concealer & Illuminator

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Best Seller
Refresh Foundationvegan cruelty free sheer foundation +caption_Nyalinglat is wearing RW8 #shade_RW8_|_Deep_Warm
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Sheer Coverage Liquid Foundation

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Pressed Foundationvegan cruelty free sheer powder pressed foundation +caption_Valentina is wearing PW6 #shade_PW6_|_Medium_Warm
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Best Seller
Blush Balmcreme blush, cream blush vegan cruelty free refillable makeup +caption_Sharon is wearing Wonder #shade_Wonder_|_Light_Neutral_Highlight
Blush Balm

Multi-Use Coloured Face Crème

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Blush Powdervegan cruelty free powder blush +caption_AJ is wearing Desire #shade_Desire_|_Soft_Light_Pink
Blush Powder

Multi-Use Coloured Face Powder

About Elate

It started with everyday rituals

With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.

The Elate Standard


Ethical ingredients

All of our ingredients are vegan and cruelty-free. We follow the EU standards for safety (the most stringent on the planet) and source our ingredients from fair-trade and ethical sources.

Sustainable packaging

Over 75% of our packaging is reusable, recyclable or plantable—and we’re working on the other 25%. Our vision: To create a world without single-use cosmetics packaging.

Responsible marketing

We believe beauty is inclusive. By representing diversity in our marketing, we can empower beauty in all its shapes and shades, enhancing confidence and reducing overconsumption.

Recycling Program

Empty, clean, mail, repeat

We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. To ensure all of our packaging is recycled responsibly, we invite you to mail it back to us. Simply love your Elate, empty it, clean it, and mail it—shipping’s on us.

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