vegan makeup primer, cruelty free skin care facial serum #Size_30ml
Prep Priming Serum $44

Size
In stock.  Ships from Victoria, BC Canada
Best Seller

Prep Priming Serum

Smoothing Makeup Primer 30ml
22 reviews 22 reviews

Holding 1000x its weight in water, our Prep Primer is hydration for your skin. Use as a makeup primer for staying power and a silky finish.
Size: 30ml
In stock.  Ships from Victoria, BC Canada
Balancing
Hydrating
Nourishing
Anti-inflammatory

Light silky finish

Features Vegan Hyaluronic Acid

Helps your makeup stay all day

Pair it With

Refresh Foundationvegan cruelty free sheer foundation +caption_Nyalinglat is wearing RW8 #shade_RW8_|_Deep_Warm
Refresh Foundation

Sheer Coverage Liquid Foundation
Creme Concealervegan cruelty free full coverage concealer creme concealer. +caption_Amanda is wearing CN2 #shade_CN2_|_Light_Neutral
Creme Concealer

Concealer & Illuminator

Smoothing Makeup Primer

Hydrate and plump your skin with our Prep Primer. Made with aloe, Prep Primer is packed with phytonutrients to protect the skin from environmental pollutants, while vegan hyaluronic acid holds 1000x its weight in water, making Prep Primer a drink of water for your skin—literally. Just a few drops will prep your face for foundation or powder, adding staying power and a silky finish.

Shipping & Returns

FREE shipping on all orders over $75 within Canada via Canada Post Expedited Service and via USPS Tracked Packet for the United States (including Alaska and Hawaii). Express shipping options are available for a fee.

Orders Outside North America Shipping rates will vary depending on the country you live in. Your shipping rate will be applied at checkout.

Please contact us if you do not see your shipping rate, and we will be able to assist you. With all international orders, the receiver is responsible for covering the cost of any duties or fees incurred by their country's customs agency.

Please double check your shipping address before confirming your purchase. Elate is not responsible for any lost or stolen packages, but we will always do our best to help you locate a missing package.

Feel free to contact us at hello@elatebeauty.com should you have questions about any of our policies

Exchanges

We recognize ordering cosmetics online can be difficult, so we offer samples sizes of all our complexion products. We strongly suggest you order samples to test out a new shade before purchasing a full size. Sample sizes are final sale and cannot be exchanged.

Once you purchase, if you decide the product is just not for you, we offer a shade replacement on products or a store credit for the value of the item (excluding tax) if you'd like to try something else. Our policy lasts 3 months after purchase. If 3 months have gone by since your order was placed, we may not be able to offer you a new product.

Please send an email to returns@elatebeauty.com and we will give you instructions on how to exchange your item.

Damaged or Defective Items

At Elate, we stand behind the quality of our product. We absolutely replace items if they are defective or damaged within 3 months of purchase. Send us an email at returns@elatebeauty.com with the nature of the defect, and a picture, and we will send a replacement of the same item and shade, or a store credit for the value of the item (excluding tax), to you straight away. No need to return the defect unless we request it. 

To complete your return, we require a receipt or proof of purchase. If you did not purchase your item through www.elatebeauty.com please contact the wholesale partner you purchased through first. All purchases made through wholesale partners are subject to their return policies. 

Shipping & Returns

FREE shipping on all orders over $75 within Canada via Canada Post Expedited Service and via USPS Tracked Packet for the United States (including Alaska and Hawaii). Express shipping options are available for a fee.

Orders Outside North America Shipping rates will vary depending on the country you live in. Your shipping rate will be applied at checkout.

Please contact us if you do not see your shipping rate, and we will be able to assist you. With all international orders, the receiver is responsible for covering the cost of any duties or fees incurred by their country's customs agency.

Please double check your shipping address before confirming your purchase. Elate is not responsible for any lost or stolen packages, but we will always do our best to help you locate a missing package.

Feel free to contact us at hello@elatebeauty.com should you have questions about any of our policies

Exchanges

We recognize ordering cosmetics online can be difficult, so we offer samples sizes of all our complexion products. We strongly suggest you order samples to test out a new shade before purchasing a full size. Sample sizes are final sale and cannot be exchanged.

Once you purchase, if you decide the product is just not for you, we offer a shade replacement on products or a store credit for the value of the item (excluding tax) if you'd like to try something else. Our policy lasts 3 months after purchase. If 3 months have gone by since your order was placed, we may not be able to offer you a new product.

Please send an email to returns@elatebeauty.com and we will give you instructions on how to exchange your item.

Damaged or Defective Items

At Elate, we stand behind the quality of our product. We absolutely replace items if they are defective or damaged within 3 months of purchase. Send us an email at returns@elatebeauty.com with the nature of the defect, and a picture, and we will send a replacement of the same item and shade, or a store credit for the value of the item (excluding tax), to you straight away. No need to return the defect unless we request it. 

To complete your return, we require a receipt or proof of purchase. If you did not purchase your item through www.elatebeauty.com please contact the wholesale partner you purchased through first. All purchases made through wholesale partners are subject to their return policies. 

vegan makeup primer, cruelty free skin care facial serum
vegan makeup primer, cruelty free skin care facial serum
vegan makeup primer, cruelty free skin care facial serum
vegan makeup primer, cruelty free skin care facial serum #Size_30ml
vegan cruelty free priming serum #Size_Refill
vegan makeup primer, cruelty free skin care facial serum

Key Ingredients

Building a sustainable future starts with transparent practices. Elate ingredients are carefully chosen for efficacy and sustainability. Our ethical supply chain means we prioritize people and the planet, and balance performance with purpose.

Aloe Barbadensis

Contains essential amino acids and protects the skin from UV rays, pollutants and free radicals.

Hyaluronic Acid

Attracts and holds water moisture in the skin, holding approximately 1000x its weight in water.

Rosemary Hydrosol

Anti-inflammatory, antibacterial and an effective treatment for acne, eczema, psoriasis and rosacea.

Radish Root Ferment Filtrate

An alternative to potentially harmful preservatives, this is a natural antimicrobial preservative.

Recycling program

Empty, clean, mail, repeat

We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.

Recycle Your Elate

The Elate Standard

Ethical ingredients

All of our ingredients are vegan and cruelty-free. We follow the EU standards for safety (the most stringent on the planet) and source our ingredients from fair-trade and ethical sources.

Sustainable packaging

Over 95% of our packaging is reusable, recyclable or plantable—and we’re working on the other 5%. Our vision: To create a world without single-use cosmetics packaging.

Responsible marketing

We believe beauty is inclusive. By representing diversity in our marketing, we can empower beauty in all its shapes and shades, enhancing confidence and reducing overconsumption.

FAQs

Our ingredients are about 75% organic. We strive to make our ingredients as organic as possible but will always choose fair trade over organic if we are unable to have both. It is important to us that every person involved in the making of our cosmetics is treated ethically and fairly.

We work closely with a green certified, fair trade manufacturer in China - where the bamboo is water processed and never chemically treated.

As bamboo is more readily available within Asia, we believe it is more climate-friendly (or sustainable) to have our products assembled where it is harvested, and then shipped to us.

Our bamboo supplier was carefully selected based on their FSC Certification. The Forest Stewardship Council Certification is a rigorous process, which includes an individual assessment and yearly audits. 

We use a vegan-based carnauba wax that is derived for the leaves of the Copernicia prunifera tree.

Different from the palm grown and harvested in South East Asia, this powder is extracted from the leaves of the tree and does not require the tree to be brought down. Some ingredients, such as Stearic Acid, are also palm based and are supplied by RSPO certified suppliers who are regularly audited. You can learn more about the Roundtable on Sustainable Palm Oil here.

All Elate packaging is elligible to be returned to us for proper recycling and disposal. Just clean your empty containers and send them back to us, we'll take care of the rest.

Yes, we offer sample kits of all of our foundation and concealers so that you can find the perfect shade before committing. Our sample options can be found on our Sample Kits page here, and will come packaged in  recyclable/reusable aluminum tins. If you are unsure of your matching shade, we encourage you to purchase a sample size before committing to a full size product.

Customer Reviews

Customer Reviews
4.8 Based on 22 Reviews
5 ★
82% 
18
4 ★
14% 
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4% 
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Customer Photos
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Filter Reviews:
SK
01/06/2023
Savannah K.
United States United States

Love it!

I love this prep primer and how it makes my skin feel. If it was not so pricy, I would buy it all of the time!

Was this helpful?  0    0
01/06/2023

Elate Beauty

Thank you so much for your review! Prep is one of our all-time favourites, and we are thrilled you love it. ❤️

SK
01/06/2023
Savannah K.

Love it!

I love this prep primer, it brings life back to my face in the morning. I just wish it was not so pricy, or else I would buy it all of the time!

Was this helpful?  0    0
01/13/2023

Elate Beauty

Hi Savannah, Thank you for your review! Our products are priced based on the price of ingredients and packaging materials. We are so thrilled you love it!

S
09/05/2022
Sarah
Canada Canada

Perfect!

This serum/primer is excellent! It keeps my make up looking great all day - and my skin feeling great!

Was this helpful?  0    0
09/06/2022

Elate Beauty

Thank you for your reviewing our Prep Primer, Sarah. This product is one of our favourites as well and we are so glad it has been working so well for your skin!

LB
07/05/2022
Lydia B.
United States United States

Fave Serum

Love this serum before makeup. It's refreshing and a little goes a long way. I sometimes use it without makeup when I just need a refresh!

Was this helpful?  0    0
07/05/2022

Elate Beauty

Thank you for such a lovely review, Lydia. Prep is a favorite among our team, and we're so honoured that you're found a place for it in your beauty bag. Enjoy having hydrated and protected skin!

LW
06/16/2022
Lydia W.
Canada Canada

New favorite product

I was hesitant to try a new primer as I was addicted to a specific brand that I'd used for years. I noticed my skin has been super dry lately but I was also breaking out a lot more. I decided to try the Elate primer because I felt like my other primer just highlighted dry spots on my face. I got the trial size of the Elate priming serum and fell absolutely in love. It has a faint smell that I absolutely love (seriously, it smells so nice). It makes my skin feel soft and smooth. Sometimes, if my skin is feeling irritated, I put this primer on (even if I'm not putting on any other makeup) because it just soothes my skin and makes it feel so much better.

Was this helpful?  0    0
06/16/2022

Elate Beauty

Thank you for your kind review, Lydia! We are thrilled that you gave our Prep Primer a try. This product is one of our absolute favourites, and we are so glad that it is now one of yours as well!