Rice Bran Wax keeps your brows in place
Nourishing ingredients like Jojoba and Castor Oil
Add it to a customizable palette
Colour and define your brows with our beloved Brow Balm. A waxy, tinted pomade, Brow Balm will tame even the most unruly brows, thanks to rice bran wax. Not only is rice bran wax the secret ingredient to sculpting your brows, it’s a moisturizing antioxidant, saving you from dry, flaxy brows and environmental pollutants. It’s a win-win.
Building a sustainable future starts with transparent practices. Elate ingredients are carefully chosen for efficacy and sustainability. Our ethical supply chain means we prioritize people and the planet, and balance performance with purpose.
Organic Castor Seed Oil
Rice Bran Wax
Argan Shell Powder
Jojoba Seed Oil
Empty, clean, mail, repeat
We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.
Our ingredients are about 75% organic. We strive to make our ingredients as organic as possible but will always choose fair trade over organic if we are unable to have both. It is important to us that every person involved in the making of our cosmetics is treated ethically and fairly.
We work closely with a green certified, fair trade manufacturer in China - where the bamboo is water processed and never chemically treated.
As bamboo is more readily available within Asia, we believe it is more climate-friendly (or sustainable) to have our products assembled where it is harvested, and then shipped to us.
Our bamboo supplier was carefully selected based on their FSC Certification. The Forest Stewardship Council Certification is a rigorous process, which includes an individual assessment and yearly audits.
We use a vegan-based carnauba wax that is derived for the leaves of the Copernicia prunifera tree.
Different from the palm grown and harvested in South East Asia, this powder is extracted from the leaves of the tree and does not require the tree to be brought down. Some ingredients, such as Stearic Acid, are also palm based and are supplied by RSPO certified suppliers who are regularly audited. You can learn more about the Roundtable on Sustainable Palm Oil here.
All Elate packaging is elligible to be returned to us for proper recycling and disposal. Just clean your empty containers and send them back to us, we'll take care of the rest.
Yes, we offer sample kits of all of our foundation and concealers so that you can find the perfect shade before committing. Our sample options can be found on our Sample Kits page here, and will come packaged in recyclable/reusable aluminum tins. If you are unsure of your matching shade, we encourage you to purchase a sample size before committing to a full size product.
Love that I found a fantastic brow product that is eco friendly!
Can't live without it!
I can't tell you how many products I've tried for my brows over the years. This is hands down the best on the market. I don't have much in the way of eyebrows, but I can fill in and create a beautiful looking brow with this. I'm in the 65+ group and I lost most of my brows due to chemo (years ago) but this looks so natural that I can't live without it!
Suede is a great colour. My hair is technically blonde but dark. In the past coloured brow products made my brows look fake and heavy, too dark. This does a bit of filling and holds hairs in place without that effect. I have two grey hairs. The balm holds them in place and makes them a little less noticeable but it’s not full coverage.
Thank you for the great review of our vegan Brow Balm in Suede! We are so glad it has been a fantastic addition to your sustainable beauty collection. ❤️
love this product, but hate the new packaging
I’ve been using this brow balm for the past several years, and I was so happy to find a great eco-friendly product that worked so well for me! However, I recently ran out of brow balm and when I went to reorder I noticed that the packaging was completely different, which was very disappointing. The old circular bamboo container was small & convenient to carry around in my makeup bag, and this new packaging is large and clunky and feels like the material of a takeout container. I’m just sad as this packaging seems like a severe downgrade. :( Maybe I’ll try to scrape the product into my old circular bamboo compact.
Thank you for your review, Shelby. All of our aluminum pans have changed to squares/rectangles, yes. This packaging upgrade was in the works for a while because we looked at our circular pans and found that they were actually creating too much material waste during production. We want to stay true to our mission of being as sustainable as possible, so we switched to new pan shapes that are a much more sustainable option in the long run. We hope to introduce individual Bamboo Brow Balm Compacts in the new year. The packaging you are referring to in your review is our refill case which is meant to be composted when you put the aluminum Brow Balm pan into one of our palettes. We do not want our customers to purchase a new palette if they have purchased compacts, etc., in the past. This is why we are offering credits! Anyone who has ever purchased a compact, trio palette, or capsule palette can reach out to us at email@example.com and receive a credit for any of these items.
Fave Eyebrow product
I love this stuff. Back in the day I would used a clay brow product that I enjoyed, but it was constantly drying out (even with a tight lid), but THIS wax goes on easily, and it's buildable for a more dramatic brow. I use it everyday, and it lasts a really long time - and doesn't dry out!
Hi Haily! Thank you for your review of our Brow Balm. This product is 100% essential and we are so glad you love it as much as we do!