Shade
Contains:
Rice Bran Wax keeps your brows in place
Nourishing ingredients like Jojoba and Castor Oil
Add it to a customizable palette
Pair it With
Brow Pomade
Colour and define your brows with our beloved Brow Balm. A waxy, tinted pomade, Brow Balm will tame even the most unruly brows, thanks to rice bran wax. Not only is rice bran wax the secret ingredient to sculpting your brows, it’s a moisturizing antioxidant, saving you from dry, flaxy brows and environmental pollutants. It’s a win-win.
Amanda is wearing Suede 
Cecily is wearing Smoke 
Laura is wearing Auburn 
Shelby is wearing Slate 
Nyalinglat is wearing Raven 
Meagan is wearing Suede 
Marina is wearing Smoke 
Laura is wearing Auburn 
AJ is wearing Slate 
Valentina is wearing Raven Key Ingredients
Building a sustainable future starts with transparent practices. Elate ingredients are carefully chosen for efficacy and sustainability. Our ethical supply chain means we prioritize people and the planet, and balance performance with purpose.
Organic Castor Seed Oil
Rice Bran Wax
Argan Shell Powder
Jojoba Seed Oil
Recycling program
Empty, clean, mail, repeat
We believe we’re each responsible for the waste we create—and that includes every foundation, mascara and lipstick we make at Elate. We've partnered with PACT to ensure all of our packaging is recycled responsibly. Simply love your Elate, empty it, clean it and mail it- or return it to any participating in-store location.
FAQs
Our ingredients are about 75% organic. We strive to make our ingredients as organic as possible but will always choose fair trade over organic if we are unable to have both. It is important to us that every person involved in the making of our cosmetics is treated ethically and fairly.
We work closely with a green certified, fair trade manufacturer in China - where the bamboo is water processed and never chemically treated.
As bamboo is more readily available within Asia, we believe it is more climate-friendly (or sustainable) to have our products assembled where it is harvested, and then shipped to us.
Our bamboo supplier was carefully selected based on their FSC Certification. The Forest Stewardship Council Certification is a rigorous process, which includes an individual assessment and yearly audits.
We use a vegan-based carnauba wax that is derived for the leaves of the Copernicia prunifera tree.
Different from the palm grown and harvested in South East Asia, this powder is extracted from the leaves of the tree and does not require the tree to be brought down. Some ingredients, such as Stearic Acid, are also palm based and are supplied by RSPO certified suppliers who are regularly audited. You can learn more about the Roundtable on Sustainable Palm Oil here.
All Elate packaging is elligible to be returned to us for proper recycling and disposal. Just clean your empty containers and send them back to us, we'll take care of the rest.
Yes, we offer sample kits of all of our foundation and concealers so that you can find the perfect shade before committing. Our sample options can be found on our Sample Kits page here, and will come packaged in recyclable/reusable aluminum tins. If you are unsure of your matching shade, we encourage you to purchase a sample size before committing to a full size product.
Customer Reviews
- Reviews
- Questions
Canadalove that it's a pomade
This was the first Elate product I bought (at a store, not online). It was recommended to me by someone else. Previously I had been brushing an eyeshadow colour in my brows, but have not gone back since switching to this brow pomade. I love that it helps keep my hairs in one direction (instead of alllll over the place). I'm not an expert at all in colouring in a nice looking brow but this has helped me move in that direction a little bit. I also like that the pomade doesn't feel like a gel or waxy.
United StatesAll day brows
Love this brow balm. Im still figuring out the best method to apply it but I really love the color and how it lasts all day
CanadaA repeat buy
I really like this brow balm for filling in my sparse and naturally light coloured brows. The colour is buildable, and matches my hair colour well. I have been using this product for years, and though I deviate away from it occasionally, I always come back to it in the end.
United StatesWill order this again!
this shapes and fills perfectly !
CanadaNew to this
Need to ajust my technique !