The Elate Edit

Words to Educate, Empower, and Inspire

Read along as we journey towards our mission of a world without single use cosmetic packaging

2022 In review - Elate's top 5 moments

2022 In review - Elate's top 5 moments

As 2023 unfolds in front of us at Elate, we’re taking a moment to look back at the most delightful moments, and products of 2022 —from our Brand Refresh (hello square pans) to earning carbon-neutral status!
40+ Beauty Rituals with Kristen Arnett

40+ Beauty Rituals with Kristen Arnett

In my opinion, we are desperately in need of a conscious conversationabout aging matters to move beyond the long-engrained idea that weshould fight aging at all costs. There’s no denying it, you are aging right now.Your face will change as you age. Your beauty routine has room to shift and evolve.
Elate Holiday Self Care Gift Guide

Elate Holiday Self Care Gift Guide

‘Tis the season to think about care- for yourself and others. This season, we encourage you to give gifts that spark moments of self love each day. The gift of slow beauty, the gift of time for you or someone you love.
Thank you for supporting our family owned business!

Thank you for supporting our family owned business!

Elate began as a wild idea that makeup could be a tool of empowerment. That by creating vegan and cruelty free products with responsible marketing and sustainable practices, we could encourage people to buy less, but better. 
Autumn Essentials from Sustainable Brands
autumn

Autumn Essentials from Sustainable Brands

As the seasons transition and we retreat indoors to enjoy a good book and a cup of tea, we may feel inclined to bring more items into our daily rituals. As a ritual-focused company with sustainability at the heart of everything we do, we wanted to share some of our seasonal essentials with you from B CORP-certified brands we love. 
Capsule Beauty: What It Is & Why It’s The Sustainable Beauty Solution We Need
beauty

Capsule Beauty: What It Is & Why It’s The Sustainable Beauty Solution We Need

Capsule beauty draws on minimalist, essentialist ideals to pare down one’s beauty routine to its most essential steps and products. It seeks to clear out our over-cluttered cosmetics bags and bathroom vanities and stop saturating our skin with more than it needs—and in doing so, reduce the beauty industry’s environmental impact.
Plastic Free July - Support Sustainable

Plastic Free July - Support Sustainable

We believe that every sustainable switch, no matter how small, makes a positive impact. By supporting eco-conscious brands like the ones below, you can help reduce your personal plastic consumption all year round. 
The Summer beauty trend you should try based on your zodiac

The Summer beauty trend you should try based on your zodiac

A new season is upon us. Discover the beauty trend you should adopt this summer based on your zodiac sign. 
The Next Step in Elate's Sustainability Journey

The Next Step in Elate's Sustainability Journey

Sustainability is not a destination. It’s a journey. The next phase in our journey features several sustainable packaging innovations we know you'll love. Thanks for joining us as we grow and evolve. 
5 products to up your self-care game
cruelty free

5 products to up your self-care game

To help you achieve both definitions of sustainable self-care, we’ve curated a list of 5 vegan and cruelty-free products to inspire your own rituals. Keeping in mind - self care does not have to cost anything. 
Smoothe, soothe and nourish - How Golden Hour Ingredients work with your skin.
beauty oil

Smoothe, soothe and nourish - How Golden Hour Ingredients work with your skin.

What makes Golden Hour the best part of your day? This nourishing blend of oils and 24 karat gold is the holy grail product for healthy, glowing skin.
Your 2022 Horoscope Predictions
2022

Your 2022 Horoscope Predictions

I don’t know about you, but 2021 for me was a bit… hectic. Thankfully, the stars are saying there are a lot of great moments (in beauty and in our personal lives!) to look forward to in 2022. Here is what may be in store for you depending on your sun sign.
Finding your Perfect Lip Shade
capsule beauty

Finding your Perfect Lip Shade

Have you ever opened your beauty bag to find a bunch of lipsticks you have not finished? Or do you struggle to find one that you like enough to purchase? Let's find the right shade for you!
How we create a Lip Pencil Collection
lips

How we create a Lip Pencil Collection

How is an Elate Makeup Collection created, you ask? A lot of imagination, paired with research, testing and passion. The creative process always starts from the same place. You.
From Clean Cosmetics, to Simply Elate
Amplify Initiative

From Clean Cosmetics, to Simply Elate

Elate has grown up a lot since 2014. We have seen lots of changes within the industry and this is a nod to that evolution. While our values haven’t changed, we have become more clear on where we want to go.
2021: Year in Review

2021: Year in Review

At Elate, we take creating sustainable makeup collections to new heights. In 2021, we focused on discovering new ways to add joy to your rituals while complementing your low waste journey.
3 Steps to Simplifying your Beauty Rituals
capsule palette

3 Steps to Simplifying your Beauty Rituals

Not sure how to create your perfect palette? We’ve made that simple too with our Capsule Beauty Quiz. Don’t worry, it’s the best kind of quiz to help you discover your personal beauty style, pared down and simplified.
We are sustainability champions!
Environmental Impact

We are sustainability champions!

"“Winning the Sustainability Champion Beacon Award was an incredible moment to witness! Elate Cosmetics' commitment to sustainable and ethical production is nothing like I've ever seen in the beauty industry."
The Joy of Work: Values and Alignment at Elate Beauty
elate team

The Joy of Work: Values and Alignment at Elate Beauty

Elate culture is made up of our core values of kindness, community, integrity, and curiosity. Oh, and a little joy. When we come together to create beautiful and sustainable cruelty-free cosmetics, we bring these values to the table and ensure they are sewn into the fabric of our creative processes.
Biodegradable vs Compostable
Environmental Impact

Biodegradable vs Compostable

A large part of our decision making processes are about the lifecycle of our products. We think about biodegradable packaging and try to find ways of making makeup products that you can feel good about, but also products that don’t undermine our values. 
Finding the Best Sustainable Eyeshadow
capsule beauty

Finding the Best Sustainable Eyeshadow

Finding a sustainable eyeshadow for your beauty rituals is easy when you have a few helpful tips to get started. Here are 3 tips for finding the best sustainable eyeshadow for you. 
There is no such thing as zero waste
packaging

There is no such thing as zero waste

The truth is, we’re not quite at a place of ‘zero waste’, yet. Even with the rise of low waste packaging and low waste makeup brands, we are still contributing to waste production. This is because products have to go somewhere at the end of their use.
How to Clean Makeup Brushes at Home
2021

How to Clean Makeup Brushes at Home

Caring for the beauty tools you already own is an important part of a sustainable beauty ritual. When you make an intentional effort with the things you use every day, they last longer, while removing the need to buy more items to replace them.
Protect Your Lips this Summer with new Better Balm Lip Conditioner
better balm

Protect Your Lips this Summer with new Better Balm Lip Conditioner

When the seasons transition to warmer weather, your lips may change as well.  Finding a nourishing and moisturizing lip balm that heals, protects AND adds a summer-worthy colour to your beauty rituals is key! 
Finding your Foundation Undertone with Elate Pro Artist Eunique Thomas
foundation

Finding your Foundation Undertone with Elate Pro Artist Eunique Thomas

"Over the past decade the beauty industry has come a long way when it comes to really listening to consumers' needs. Companies like Elate Cosmetics, are taking more time to understand and provide their consumers with more information and options within their brand"
How to Find your Foundation Shade: Elate's Foundation Sample Kits
foundation

How to Find your Foundation Shade: Elate's Foundation Sample Kits

To find your Elate foundation, choose the foundation sample kit of your choice and your shade range from Light, Light-Medium, Medium, Medium-Deep or Deep. It’s that simple.
Unify Collection: Refillable Loose Powder for your Natural Beauty Rituals
bamboo

Unify Collection: Refillable Loose Powder for your Natural Beauty Rituals

These multi-use and refillable loose powders finish off your natural beauty rituals with a sweep, dust, or press of a light and airy powder to feel good about. 

About Elate

It started with everyday rituals

With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.