The Elate Edit

Words to Educate, Empower, and Inspire

Read along as we journey towards our mission of a world without single use cosmetic packaging

No Makeup May | In Support of the BeaYOUtiful Foundation

No Makeup May | In Support of the BeaYOUtiful Foundation

No Makeup May is a gentle reminder to honor your individual features, whether through skincare, minimal makeup, or going au naturel!  Join us in this journey of self-love and acceptance.
Elate Pricing Increase

Elate Pricing Increase

As manufacturers of ethical products, we've faced increasing costs ranging from 25-40% on our raw materials, packaging, shipping supplies, and freight. Despite this, we chose to hold off on a price increase in 2023, understanding that these rising costs weren’t just impacting us, but also you as individuals.
The Covet Collection

The Covet Collection

Embrace your desires without compromise. As the leaves begin to change and the air turns crisp, we invite you to embark on a journey of self-expression and self-love with Elate Beauty's Covet Collection. This autumn, we are thrilled to introduce a line of products designed to help you embrace your natural beauty unapologetically.
Essential Mascara: How to refill your #1 essential

Essential Mascara: How to refill your #1 essential

We're excited to finally introduce our brand-new Essential Mascara Refills. Say goodbye to excess waste and hello to a more eco-friendly and cost-effective beauty ritual. In this guide, we'll walk you through how these refills work, how to clean your mascara wand for safe reuse, and how to responsibly recycle the tube.
The Solstice Collection: Launching June 21st.

The Solstice Collection: Launching June 21st.

Elate Beauty's Solstice Collection was created to help you embrace your true beauty, spending more time on what you love and less on the rituals that no longer serve you. 
Sustainable Summer Essentials: 9 Brands You Need to Try

Sustainable Summer Essentials: 9 Brands You Need to Try

Summer is the perfect time to refresh your rituals with eco-conscious faves. We’ve partnered with a collection of value-aligned brands to bring you some serious savings this summer! Keep reading to learn more about these fantastic brands.
Multi-use Summer Essentials

Multi-use Summer Essentials

Bringing products into your routines that can have more than one purpose means you are more likely to use that product often, making it more worth your investment. It's also a sustainable choice as you're less likely to have a product go to waste. It's a win-win-win in our books! 
Spring Cleaning: Simplify your Beauty Bag
capsule beauty

Spring Cleaning: Simplify your Beauty Bag

Spring is here! This season of growth is the perfect time to rethink your rituals and declutter your beauty bag. A curated capsule beauty routine not only makes it easier to find what you need, but it can also help you save money and reduce waste.
Meet the Creative Series: Monique Gray Smith

Meet the Creative Series: Monique Gray Smith

As far back as I can remember - I loved stories. Hearing them, reading them, telling them. The ability to share joy and sorrow, transfer knowledge and entertain - I knew that I had to learn more about my friend Monique's process. Her writing is a daily staple in my house, and hopefully it will be yours as well.
Meet the Creative Series: Assetou

Meet the Creative Series: Assetou

As an entrepreneur myself, Assetou's story deeply resonates with me. The ability to create something out of nothing - take and idea and bring it to life - it's so incredibly inspiring. Read on to learn about Assetou's creative process, and the company she is building.
Spring Capsule Beauty Favourites
capsule beauty

Spring Capsule Beauty Favourites

Looking to revamp your beauty routine this spring with minimalistic and eco-friendly products? Here are five of our go-to products to incorporate into your minimalistic beauty ritual for a fresh and radiant Spring look.
Meet the Creative Series: Sherrice Kirby

Meet the Creative Series: Sherrice Kirby

I am so fortunate that my friend, Sherrice invited me into her space to see her process, and speak to her deepest emotions when she is painting. Read on to learn about Sherrice's creative journey. 
Meet the Creative Series: Desiree Webb

Meet the Creative Series: Desiree Webb

Hello, fellow creatives! I am an inherently curious person, and as part of my own creative journey, I wanted to find out what other people in creative fields think about creativity. Not just in relation to what they do, but living a creative life. In this series, we explore what it means to be human and create what you want to see in the world. 
The Create Collection - Inspired by you.

The Create Collection - Inspired by you.

This season for our 'Role Model' series I hope you feel inspired to think about how creativity weaves into your everyday, and how it can bring you peace, solace and joy. 
People and Planet Report.

People and Planet Report.

March is B CORP month, the perfect time to reflect and re-align ourselves with our goal of going beyond beauty to create a positive impact in the industry. This month, we are looking back at what we have accomplished so that we can look forward to an even more sustainable future ahead.
Support Local, Shop Sustainable.

Support Local, Shop Sustainable.

We have the power to make educated shopping decisions that help protect the planet. While shopping for your Elate favourites online offers convenience and ease, shopping at retail partners in-store can actually be more sustainable.
2022 In review - Elate's top 5 moments

2022 In review - Elate's top 5 moments

As 2023 unfolds in front of us at Elate, we‚Äôre taking a moment to look back at the most delightful moments, and products of 2022 ‚ÄĒfrom our¬†Brand Refresh¬†(hello square pans) to earning¬†carbon-neutral¬†status!
40+ Beauty Rituals with Kristen Arnett

40+ Beauty Rituals with Kristen Arnett

In my opinion, we are desperately in need of a conscious conversationabout aging matters to move beyond the long-engrained idea that weshould fight aging at all costs. There’s no denying it, you are aging right now.Your face will change as you age. Your beauty routine has room to shift and evolve.
Elate Holiday Self Care Gift Guide

Elate Holiday Self Care Gift Guide

‚ÄėTis the season to think about care- for yourself and others. This season, we encourage you to give gifts that spark moments of self love each day. The gift of slow beauty, the gift of time for you or someone you love.
Thank you for supporting our family owned business!

Thank you for supporting our family owned business!

Elate began as a wild idea that makeup could be a tool of empowerment. That by creating vegan and cruelty free products with responsible marketing and sustainable practices, we could encourage people to buy less, but better. 
Autumn Essentials from Sustainable Brands
autumn

Autumn Essentials from Sustainable Brands

As the seasons transition and we retreat indoors to enjoy a good book and a cup of tea, we may feel inclined to bring more items into our daily rituals. As a ritual-focused company with sustainability at the heart of everything we do, we wanted to share some of our seasonal essentials with you from B CORP-certified brands we love. 
Capsule Beauty: What It Is & Why It’s The Sustainable Beauty Solution We Need
beauty

Capsule Beauty: What It Is & Why It’s The Sustainable Beauty Solution We Need

Capsule beauty draws on minimalist, essentialist ideals to pare down one‚Äôs beauty routine to its most essential steps and products.¬†It seeks to clear out our over-cluttered cosmetics bags and bathroom vanities and stop saturating our skin with more than it needs‚ÄĒand in doing so, reduce the beauty industry‚Äôs environmental impact.
Plastic Free July - Support Sustainable

Plastic Free July - Support Sustainable

We believe that every sustainable switch, no matter how small, makes a positive impact. By supporting eco-conscious brands like the ones below, you can help reduce your personal plastic consumption all year round. 
The Summer beauty trend you should try based on your zodiac

The Summer beauty trend you should try based on your zodiac

A new season is upon us. Discover the beauty trend you should adopt this summer based on your zodiac sign. 
The Next Step in Elate's Sustainability Journey

The Next Step in Elate's Sustainability Journey

Sustainability is not a destination. It’s a journey. The next phase in our journey features several sustainable packaging innovations we know you'll love. Thanks for joining us as we grow and evolve. 
5 products to up your self-care game
cruelty free

5 products to up your self-care game

To help you achieve both definitions of sustainable self-care, we’ve curated a list of 5 vegan and cruelty-free products to inspire your own rituals. Keeping in mind - self care does not have to cost anything. 
Smoothe, soothe and nourish - How Golden Hour Ingredients work with your skin.
beauty oil

Smoothe, soothe and nourish - How Golden Hour Ingredients work with your skin.

What makes Golden Hour the best part of your day? This nourishing blend of oils and 24 karat gold is the holy grail product for healthy, glowing skin.

About Elate

It started with everyday rituals

With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry‚ÄĒone unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let‚Äôs just call it Melodie‚Äôs vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.