Dear Community,
With 10 years of business behind us, we’ve been reflecting on the decisions that have gotten us to this milestone. Running a business has never been easy, but these last few years have been particularly difficult.
As manufacturers of ethical products, we've faced increasing costs ranging from 25-40% on our raw materials, packaging, shipping supplies, and freight. Despite this, we chose to hold off on a price increase in 2023, understanding that these rising costs weren’t just impacting us, but also you as individuals. However, as we transition into 2024, we've had to make the difficult decision to adjust the pricing of some of our offerings beginning March 1st.
It has always been our goal to maintain accessible prices for our community. To honor this commitment, we will not be implementing a blanket increase. Instead, we will only adjust the pricing of products significantly impacted by supply chain costs.
We will also be decreasing the prices of some of our palettes. We will be making a smaller margin on these to keep palette building accessible to our community.
Product Name |
Current Price |
Price as of March 1st |
| Refresh Foundation | $32.00 | $35.00 |
| Pressed Foundation | $37.00 | $39.00 |
| Unify Glow Refill | $28.00 | $30.00 |
| Creme Concealer | $21.00 | $25.00 |
| Brow Balm | $18.00 | $20.00 |
| Essential Mascara (full size) | $30.00 | $33.00 |
| Essential Mascara (Refill) | $27.00 | $29.00 |
| Better Balm | $24.00 | $30.00 |
| Good Gloss | $25.00 | $27.00 |
| Essential Palette | $21.00 | $15.00 |
| Capsule Palette | $25.00 | $20.00 |
| Petite Palette | $12.00 | $10.00 |
| Aluminum Sharpener | $6.00 | $9.00 |
These changes will not Go into effect until March 1st, meaning you have a full week to shop your Elate essentials at the price you’re used to.
We sincerely appreciate your understanding and continued support as we navigate these changes together. Please do not hesitate to reach out if you have any questions or concerns regarding the upcoming adjustments.
Thank you.
XO, The Elate Team
2 comments
Joy
Part of being ethical is being transparent.
Thank you for this post.
Part of being ethical is being transparent.
Thank you for this post.
Amy Shaw
Well worth it! ❤️
Well worth it! ❤️