Explore 0ur 5 Conscious Beauty Principles

We believe that individual rituals can create a global impact, and encourage small shifts in habit and mindset that everyone can make.


Individual Responsibility = Global Impact

We believe that each individual effort will create a global impact. At Elate, we encourage creating opportunities for small shifts in daily rituals and mindset that everyone can make. Through these changes, we can start to affect greater change. We all have the power to do something and every contribution, no matter the size or scale, counts.

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What is Conscious Beauty?

Capsule Beauty

Redefining Beauty


Our Ethics

Authenticity, transparency, trust. These are the foundations that we use to build our community.  From our packaging and ingredients, to our office culture, every facet is directly influenced by the spirit of inclusion and fairness that we have strived to create and maintain for our customers and our team at Elate.

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Sustainably Packaged

Office Culture

Perfectly Imperfect Program

Ethical Marketing

Good For You and The Planet


Our Community

At Elate, making a positive impact matters. We commit at least 2% of sales to charitable causes each year through our Social and Environmental Impact program. Along with our values of kindness, community, innovation, and transparency, our commitment to social responsibility guides us in everything we do. We are focused on improving the communities in which we live and work, and making a difference.

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Social and Environmental Impact

Charities We are Passionate About

Elate Green Team

Elate Social Impact Team


Our Future

At Elate, we encourage our team and partners to ‘think outside the box’ to find creative solutions to the daily rituals we practice that may produce waste. With that philosophy in mind, we are constantly working on developing new systems and solutions that will help be the catalyst in successfully reducing our impact on the environment.

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State of the Beauty Industry

Where We Are headed

Our Packaging

Certified B-Corporation


Our Mission

At Elate Cosmetics we are committed to empowering everyone to use the best possible products for their daily rituals. We create safe, effective beauty products using cruelty-free ingredients, ethical marketing, and sustainable practices. With a goal of becoming the first waste free cosmetic company, our products offer innovative solutions to the otherwise wasteful practices of the beauty industry, and fill a gap in your beauty ritual. Our aim is to allow our customers to buy well, use less, and love themselves (and the Earth) more.

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Our Core Values

Meet the Founder

About Elate