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We’re for intentional beauty bags that minimize waste and maximize your joy. Invest less energy and money on lipsticks you’ll never wear, and create a beauty ritual that nurtures you—and the planet.

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Best Seller

vegan and cruelty free waterproof brown mascara +caption_Meagan is wearing brown mascara #shade_Brown_|_Deep_Brown

Essential Mascara

Water-Resistant Mascara

Best Seller

vegan makeup primer, cruelty free skin care facial serum

Prep Priming Serum

Smoothing Makeup Primer

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Best Seller

vegan cruelty free lipstick lip crayon +caption_Natasha is wearing Honour #shade_Honour_|_Medium_Neutral_Mauve

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Best Seller

creme blush, cream blush vegan cruelty free refillable makeup +caption_Sharon is wearing Wonder #shade_Wonder_|_Light_Neutral_Highlight

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vegan cruelty free powder blush +caption_AJ is wearing Desire #shade_Desire_|_Soft_Light_Pink

Blush Powder

Multi-Use Coloured Face Powder

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Elate Black eyeliner, pencil eyeliner, black eyebrow pencil, vegan and cruelty free beauty +caption_Sharon is wearing Onyx #shade_Onyx_|_Matte_Black

EyeLine Pencil

Multi-Tasking Eyeliner

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foundation brush, vegan and cruelty free makeup brush

Multi Use Brush

Multi-Use Face Makeup Brush

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vegan and cruelty free sustainable brow brush. bamboo makeup brush. eyeliner, eyebrow

Brow/Liner Brush

Eyebrow Brush & Spoolie

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Vegan and cruelty free beauty, eyeshadow, smokey eye, neutral eyeshadow +caption_Marina is wearing Beloved #shade_Beloved_|_Soft_Warm_Brown