low waste
Plastic-Free(ish) Beauty
July is here, and with it comes a global invitation to reimagine our relationship with plastic. But before you go clearing out your bathroom cabinet or panic-ordering “zero waste” swaps, take a breath. At Elate, we believe in celebrating progress over perfection—because real change happens one small, intentional step at a time.
About Elate
It started with everyday rituals
With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.