Creatives like you transcend societal standards and push the boundaries of so-called “norms”. Whether it’s through your makeup, your clothes, your art, or your words, you bring something new into the world just by being your truest self. At Elate, we believe that makeup is an ultimate tool of creativity and individuality, and that by simply expressing yourself, you define what beauty means- because you ARE beauty.
This collection is inspired by you. You are Curious, you are Confident, and you are Kind. We hope these new colours empower you to break-free of the standard to create what is possible. 
