Our Core Values
Kindness: Be kind. To yourself, the environment, and those who share this world with you. We practice kindness in everything we do, from sourcing ingredients from suppliers who use fair trade practices to keeping our products 100% vegan and cruelty-free. We believe that the greatest change can be affected when we connect and work together toward a common goal of compassion, fairness, and inclusion.
Community: At Elate, community is everything to us. We realize just how lucky we are to do what we do, and we are forever grateful to those who choose to incorporate our products into their own rituals. With that spirit of community and inclusion in mind, we aim to share that feeling whenever possible through donations and sponsorships, community-based events, and by creating a space where everyone can feel they truly belong.
Transparency: We value honesty and authenticity, and commit ourselves to maintaining a high standard when it comes to our practices and communication. Our ingredient listings are always complete, with no hidden additives or hard to pronounce ingredients. Packaging and disposal information is available online for every product in our line. Whether you’re visiting us online or in-store at one of our partner’s locations, you can be assured that the information provided to you is accurate and whole.
Innovation: Elate Cosmetics is an ever-evolving company in the process of learning and improvement, and we pride ourselves on our commitment to leading change in the cosmetics industry. No idea is too small to consider, or too large to tackle, when we strive together to create a brighter future for ourselves and our communities.
With a passion for sustainability and 20 years of experience in the beauty industry, Melodie Reynolds created a company with a simple message: our daily choices create global impact, and choosing ethical products means a more positive result. Since 2014, she’s been in the business of creating innovative beauty products that encourage self-love and empower everyone to make better choices for their daily rituals. Melodie's values are woven tightly into the fabric of Elate, with kindness at the forefront. At the end of the day, she believes, the ethics,and purpose of a company all distill down to one thing: how did we leave the people and planet? She encourages the Elate community to see the beauty in everyday routines, and recognize that routine becomes ritual when the action is more important than the result. Her personal mission is to change the world, one lipstick at a time.
What you need to know about Elate Cosmetics, and why you’ll love it
It seems like every day, a new clean beauty brand launches, joining the hundreds already on the market. And that’s a great thing – it means if you want to make healthier choices when you’re shopping for makeup, there are tons of brands to choose from. And we love that, but here’s why we know you’ll love Elate.
Our products are sustainably made in Canada and they’re cruelty-free, and vegan. Elate is certified by Leaping Bunny and PETA, and all of our ingredients are fair trade. We also have really unique packaging goals. Right now, more than 75% of our products are waste-free, every piece of packaging we use is either recyclable, reusable or plantable. We’re aiming to get that up to 100% within the next four years. Elate also donates to a variety of causes close to our hearts, including ones that support women, children and the LGBTQ+ community.
But the most important thing you need to know is that we care about helping you change the status quo. We help you minimize your consumption by creating a capsule makeup collection just for you, so you only have what you need, no more, no less. The imagery Elate uses features people of all shapes, sizes and ethnicities, so no one feels left out. We’re only interested in making you feel beautiful, and we want you to create your own definition of beauty. Our number one goal here at Elate? To create sustainable solutions and innovative products that change the future of beauty.