Our Mission

Our Core Values

Kindness: Be kind. To yourself, the environment, and those who share this world with you. We practice kindness in everything we do, from sourcing ingredients from suppliers who use fair trade practices to keeping our products 100% vegan and cruelty-free. We believe that the greatest change can be affected when we connect and work together toward a common goal of compassion, fairness, and inclusion.

Community: At Elate, community is everything to us. We realize just how lucky we are to do what we do, and we are forever grateful to those who choose to incorporate our products into their own rituals. With that spirit of community and inclusion in mind, we aim to share that feeling whenever possible through donations and sponsorships, community-based events, and by creating a space where everyone can feel they truly belong.

Transparency: We value honesty and authenticity, and commit ourselves to maintaining a high standard when it comes to our practices and communication. Our ingredient listings are always complete, with no hidden additives or hard to pronounce ingredients. Packaging and disposal information is available online for every product in our line. Whether you’re visiting us online or in-store at one of our partner’s locations, you can be assured that the information provided to you is accurate and whole.

Innovation: Elate Cosmetics is an ever-evolving company in the process of learning and improvement, and we pride ourselves on our commitment to leading change in the cosmetics industry. No idea is too small to consider, or too large to tackle, when we strive together to create a brighter future for ourselves and our communities.

Meet the Founder

Twenty years in the beauty business teaches you a thing or two about the kind of impact it has on the planet. Award winning makeup artist and international educator Melodie Reynolds had experienced big cosmetics companies not only negatively affecting the environment, but also testing on animals and taking advantage of people’s insecurities. Recognizing the need for a solution, she came up with the mandate for her own company: beauty products that don’t compromise the health of any person, animal, or the planet. From this seed of self-love and conscious beauty, Elate Cosmetics was born. Since 2014, Elate has been in the business of creating sustainable products that encourage self-love and empower people to make healthy choices when it comes to their beauty rituals.