Amplify Initiative
From Clean Cosmetics, to Simply Elate
Elate has grown up a lot since 2014. We have seen lots of changes within the industry and this is a nod to that evolution. While our values haven’t changed, we have become more clear on where we want to go.
About Elate
It started with everyday rituals
With over 20 years of experience in the beauty industry, our founder Melodie envisioned a healthier future for the industry—one unmarred by shame-based marketing and single-use packaging. One that embraced inclusivity and advocated for sustainability. One that recognized the potential for everyday rituals to make a global impact. Elate? Let’s just call it Melodie’s vision in the making, all made possible by a team of fellow beauty-obsessed, sustainability advocates.