Welcome to the Create collection. Inspired by you.
To celebrate the Create Collection launch, I reached out to a few creative folks around our home town of Victoria BC to ask them their thoughts on creativity and the creative process. This season for our 'Role Model' series I hope you feel inspired to think about how creativity weaves into your everyday, and how it can bring you peace, solace and joy.
Creatives like you transcend societal standards and
push the boundaries of so-called “norms.” Whether
it’s through your makeup, your clothes, your art, or
your words, you bring something new into the world
just by being your truest self. At Elate, we believe
that makeup is an ultimate tool of creativity and
individuality, and that by simply expressing yourself,
you define what beauty means- because you ARE
This collection is inspired by you. You are Curious,
you are Confident, and you are Kind. We hope these
new colours empower you to break free of the
standard to create what is possible.