Hello friends! I’m Melodie, founder of Elate. I love colour, and I love making things. The most exciting part of my job at Elate is to create new shades and products that help you simplify your beauty rituals.
How is an Elate Makeup Collection created, you ask? A lot of imagination, paired with research, testing and passion. The creative process always starts from the same place. You.
As our customers, YOU are the ones I look to for inspiration. Elate collections are a direct result of your feedback, survey answers and even DM’s to our social media accounts, and when it comes to sustainable beauty - you want the same thing I do - natural makeup with options for everything from nude lipsticks to full coverage foundation to bold pink blush!
When I envisioned 2022, I was hopeful for a world where we were able to reveal ourselves again. Where we celebrated our true nature, and adorned ourselves with colour and shine.
Where my favorite lipstick became my constant companion - mask on or off.
I remembered WHY I started Elate in the first place - to support you to celebrate who you are. You put on makeup for you, for the ritual not the result. Your beauty routine is you definitely stating - I am worthy of my own care and attention. I am glorious in whatever way I choose to present myself.
I was inspired by YOU. Living your everyday life. Wearing a mask, but taking it off to show your true self to those close to you, and under that mask was your most beloved shade of Lip Colour. It was neutral to blend into your lip tone, or bold to make a statement - it was completely you.
The Reveal collection exists for you to find your new favorite shade. These 5 new neutral Lip Pencils work with your lip tone and skin tone, and compliment your beauty style whether it is soft, neutral or bold.
These 5 shades are just the beginning, by the end of 2022 we will have a comprehensive 15 shades with warm, neutral and cool undertones so finding your new favorite neutral will be easy as pie.
With this collection, we are asking you to show up. For you. Revealing your true nature to yourself for yourself. You put on makeup for you. No one else. Those moments you spend in the mirror each day underline and reinforce that you are worthy of your own care and attention. You are a powerful and glorious being. You have depth and grace unimagined by the traditional marketing of beauty brands designed to make you feel lesser than so you buy more.
You are a being of high value. The world delights in your presence. Reveal your true nature. For you.